Lead National Marketing

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Lead – National Marketing

Animal and Aqua Feed Business, Godrej Agrovet Limited

Mumbai, Maharashtra, India

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Job Title: Lead – National Marketing

Job Type: Permanent, Full-time

Function: General Management

Business: Animal and Aqua Feed Business, Godrej Agrovet Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

About Godrej Agrovet Limited (GAVL)

Godrej Agrovet is a food and agri conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields.

About the role

We're looking for a dynamic National Marketing Lead to shape the marketing future of one of India's largest Animal & Aqua Feed businesses. This is a high-impact leadership role where the incumbent will set the vision, craft winning strategies, and build brands that farmers trust and markets remember. From ATL and BTL to cutting-edge digital campaigns, the incumbent will lead initiatives that not only grow market share but also transform how we connect with our customers. The incumbent should have the ambition to lead at scale and the passion to drive innovation in agri-marketing.

Key Responsibilities:

1. Marketing Vision & Strategy:

2. Define and execute a future-ready marketing roadmap for Animal & Aqua Feed businesses, aligned with long-term growth objectives.

3. Ensure optimal allocation of marketing budgets to deliver maximum impact across ATL, BTL, and digital channels.

4. Market Intelligence & Customer Insight:

5. Lead in-depth market and competitor analysis to identify trends, opportunities, and potential risks.

6. Translate customer needs and behaviors into actionable strategies that guide product, portfolio, and brand decisions.

7. Brand Strengthening & Storytelling:

8. Build strong, differentiated brand positioning supported by consistent messaging and a unified customer experience.

9. Create impactful narratives that connect with diverse stakeholders — from smallholder farmers to large-scale aquaculture operators.

10. Integrated Marketing Excellence:

11. Oversee execution of high-impact campaigns across digital, traditional, and on-ground activation platforms.

12. Leverage analytics, automation, and innovative formats to optimise customer acquisition, engagement, and retention.

13. Portfolio Growth & Capability Building:

14. Drive product pipeline ideation with cross-functional teams to address market gaps and strengthen offerings.

15. Develop training programs for teams and partners to enhance technical knowledge and commercial effectiveness.

16. Leadership & Team Development:

17. Lead, mentor, and empower a high-performing marketing team with a culture of innovation and accountability.

18. Build organisational marketing capabilities through talent acquisition, skill development, and performance management.

19. Collaboration for Business Growth:

20. Partner with sales and strategic teams to co-create demand generation, product launch, and trade marketing programs.

21. Establish strong feedback loops from field teams to continually refine marketing plans and customer engagement strategies.

22. Innovation & Sustainability Focus:

23. Explore new customer segments, engagement models, and marketing technologies to maintain market leadership.

24. Integrate sustainability and CSR initiatives into marketing to enhance brand trust and long-term relevance.

Who are we looking for?

Education:

• Bachelor's degree in Marketing, Business Administration, Agriculture Sciences, or a related field is preferred
• A Master's degree or MBA in Marketing, Business, or a related discipline is strongly preferred.
• Additional certifications or training in digital marketing, product management, or leadership development will be considered an asset.

Experience:

• Minimum 12-15 years of progressive experience in marketing, preferably within Animal feed, agriculture, FMCG, or related industries.

Skills:

• Proven track record of leading marketing teams and driving growth in rural markets across India
• Strong background in strategic marketing, product management, brand building, and digital marketing.
• Demonstrated experience in category expansion, portfolio management, and market share growth within competitive markets.
• Experience working in cross-functional, matrixed organizations with senior leadership collaboration.
• Exposure to market research, data analytics, and customer insights to inform marketing strategies.
• Knowledge of emerging marketing technologies including AI-driven marketing, automation, and digital marketing trends.
• Excellent communication, leadership, and team-building skills, with a demonstrated ability to lead by example.
• Willingness to travel extensively in markets to engage with stakeholders and oversee execution firsthand.

What's in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now

We look forward to meeting you.