Performance Marketing Lead

3 days ago

Mumbai Metropolitan Region, India CG-VAK Software & Exports Ltd. Full time

We are looking for a Performance Marketing Manager who's obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it's about building a data-driven customer acquisition machine for our digital personal loan app. You'll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

  • Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
  • Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
  • Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
  • Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
  • Work closely with the Data Science team to refine acquisition models and drive precision targeting
  • Collaborate with the Risk and Collections teams to ensure you're acquiring high-quality, repaying customers
  • Optimize every part of the funnel — from install to disbursal to repayment
  • Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
  • Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
  • Use creative automation tools to test and scale ad creatives rapidly
  • Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

Ideal Candidate

  • 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
  • Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
  • Experience working with credit or risk teams to build smarter targeting strategies
  • Familiarity with mobile app performance marketing and conversion funnels
  • Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

Bonus If You Have

  • Worked with AI/ML-based platforms for marketing (e.g. , Madgicx, Segment, custom tools)
  • Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
  • Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
  • Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

Perks, Benefits and Work Culture

  • Best of both worlds: startup energy + listed company stability.
  • Competitive pay and fast-track growth.

Skills: automation,performance marketing,campaigns,automation tools,google,b2c,fintech

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