Google Ads Specialist

Google Ads Specialist – Travel Industry

• Location: Siliguri / Bangalore
• Experience: 3–5 Years (Mandatory)
• Industry Preference: Travel Industry
• Role Type: Full-Time
• CTC: Based on Experience

Company Overview

TripFactory is one of India's fastest-growing online platforms for inbound and outbound holidays. Founded by the creators of , TripFactory combines destination expertise, competitive pricing, and advanced travel technology to transform the holiday planning experience. With a team of over 900 travel professionals and rapid global expansion, the company aims to build the world's largest holiday-focused travel workforce.

Role Overview

We are seeking an experienced Google Ads Specialist with strong travel-industry expertise to manage and scale our paid marketing campaigns across Google Search, Display, YouTube, Discovery, and Performance Max. The role focuses on generating high-quality leads, optimizing campaigns for ROAS, reducing CPL, and building strong funnel-based strategies for holiday packages.

Key Responsibilities

1. Google Ads Campaign Management

• Develop, launch, and manage Search, Display, PMax, YouTube, and Retargeting campaigns.
• Build destination-focused campaigns (Europe, Dubai, Maldives, Thailand, Singapore, etc.).
• Create lead generation funnels for holiday packages.
• Build keyword strategies for domestic and international travel markets.

2. Performance Optimization

• Daily optimization of keywords, bids, budgets, and placements.
• Improve Quality Score, CTR, Conversion Rate, and reduce CPL.
• Manage 100+ ad groups across destinations.
• Conduct A/B testing for creatives, landing pages, and CTAs.

3. Audience Targeting and Retargeting

• Create custom, affinity, and lookalike audiences.
• Retarget high-intent audiences and past website visitors.
• Build remarketing journeys for incomplete or abandoned leads.

4. Analytics and Conversion Tracking

• Implement GA4, GTM, and Enhanced Conversions.
• Track lead quality using CRM data and optimize campaigns accordingly.
• Prepare weekly and monthly performance reports.

5. Travel Industry Expertise (Mandatory)

• Understanding of travel packages, seasonality, and trending destinations.
• Knowledge of the travel funnel: Impression → Lead → WhatsApp → Booking.
• Prior experience with travel companies, OTAs, or DMCs.

6. Budget and ROAS Management

• Optimize budgets and allocate spends for maximum ROAS.
• Minimize wasteful spend across campaigns.
• Align campaign budgets with demand for destinations and seasons.

Required Skills and Qualifications

Technical Skills

• 3–5 years of experience with Google Ads (Search, Display, YouTube, PMax).
• Strong experience in lead generation for the travel sector.
• Proficiency in GA4, Google Tag Manager, UTM tracking, Looker Studio.
• Advanced keyword research and PPC optimization skills.
• Experience scaling destination-based campaigns.
• Understanding of WhatsApp and CRM conversion ecosystems.

Soft Skills

• Strong analytical and problem-solving mindset.
• Excellent written and verbal communication.
• Ability to work in fast-paced environments.
• Creative thinking for ad copies, funnels, and landing page improvements.
• Highly responsible, proactive, and performance-driven.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Lead Quality Score
• Conversion Rate
• CTR and Quality Score
• ROAS and Cost Per Booking
• Landing Page Performance Metrics

Tools You Must Know

• Google Ads
• Google Analytics 4
• Google Tag Manager
• UTM Tracking
• Looker Studio (Data Studio)
• CRM Tools (travel-specific preferred)
• Excel / Google Sheets (Intermediate level)

Why Join TripFactory?

• Work with one of India's fastest-growing holiday companies.
• Handle high-budget, high-impact paid media campaigns.
• Strong growth opportunities in a performance-focused environment.
• Possibility to lead the digital marketing team in the future.
• Exposure to global destinations and seasonal travel campaigns.