Executive - Communications
1 week ago
1. Context
The Executive – Communications will support the development and implementation of communication activities to raise awareness on the issue of Child Sexual Abuse (CSA) and contribute to positioning Arpan as a thought leader in this space.
2. Organogram
Assistant Manager – Communications
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Executive – Communications
3. Key Objectives of the Job
- Strengthen and manage the organisation's communications and PR efforts to enhance visibility and reputation.
- Drive awareness campaigns and events that align with the organisation's mission and advocacy goals.
- Ensure consistent and effective communication across digital platforms, media, and branding partnerships.
4. Key Deliverables
Media & PR
- Maintain and expand relationships with media outlets, journalists, and influencers.
- Draft and distribute press releases, media briefs, and story pitches to secure media coverage.
- Track, analyse, and report media mentions and coverage data.
Campaigns & Events
- Plan and execute awareness campaigns, advocacy initiatives, and events.
- Coordinate event logistics, outreach efforts, and promotions.
Brand Partnerships
- Network, build and sustain partnerships with brands, corporates, and stakeholders for campaign support.
Content & Branding
- Support the creation of newsletters, website updates, blogs, and other communication materials by collaborating with internal teams and designers.
- Ensure brand consistency across platforms and campaigns.
Digital & Social Media
- Support the execution of digital campaigns in collaboration with the Manager, Communications.
- Support in monitoring and analysing social media and digital performance analytics of the campaign.
- Explore and utilise AI-based tools for content creation, analytics, and workflow efficiency.
5. Job Challenge
- Navigate complex and sensitive communications on CSA while balancing multiple priorities and working within budget constraints.
6. Specialized job competencies
- Media & PR Expertise: Strong understanding of media relations, PR strategies.
- Campaign & Event Management: Ability to plan, organise, and execute events and campaigns with attention to detail.
- Digital & Social Media Skills: Familiarity with social media management, digital marketing strategies, and analytics tools.
- PR Content Development: Proficient in crafting impactful, story-driven content.
- Technical Competence: Proficiency in MS Office Suite, basic knowledge of design tools like Canva, and a willingness to learn and apply AI-based communication tools.
- Soft Skills: Excellent written and verbal communication, strong organisational and time management skills, ability to work independently and in teams, creativity, and a passion for social impact.
7. Educational Qualification
- Bachelor's or Master's degree in Communications, Public Relations, Journalism, Marketing, Mass Media, or a related field.
8. Desired Experience
- 2–4 years of experience in communications, PR, digital media, or related domains.
9. Other desired attributes
- Prior experience of working in the social impact space is desirable but not a must.
- Strong interpersonal skills to engage with various stakeholders, including media, NGOs, government agencies, and internal teams.
10. Location
Mumbai
11. Salary range
- Rs. 35,000 – Rs. 50,000 per month (based on experience)
- Travel reimbursement
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