Performance Manager
1 day ago
Key Responsibilities:
* Develop and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid media channels.
* Drive lead generation and eCommerce sales through targeted digital strategies.
* Monitor and analyze campaign performance using Google Analytics (GA) and other analytics tools.
* Optimize campaigns based on performance metrics to maximize ROI.
* Collaborate with cross-functional teams including design, content, and product to align marketing efforts.
* Prepare detailed reports and dashboards using Excel and other tools to track KPIs and campaign effectiveness.
* Stay updated with the latest trends and best practices in digital marketing and performance advertising.
Required Skills & Qualifications:
* Minimum 2 years of experience in performance marketing, with a focus on lead generation and eCommerce.
* Proficiency in Google Ads, Meta Ads, and other paid media platforms.
* Strong analytical skills and experience with Google Analytics.
* Advanced knowledge of Excel for data analysis and reporting.
* Excellent communication skills and ability to present insights clearly.
* Experience with A/B testing, conversion rate optimization, and funnel analysis is a plus.
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