Performance Marketing Manager- OnSite

8 hours ago

Jaipur, Rajasthan, India Samurai Global Pvt. Full time ₹ 24,00,000 - ₹ 48,00,000 per year

About the Role:

We are looking for a results-driven Performance Marketer with expertise in Meta Ads (Facebook & Instagram) to lead customer acquisition and revenue growth across digital channels. The ideal candidate will have prior experience in the furniture or home décor industry, understanding the nuances of high-consideration purchases and long customer journeys.

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns on Meta platforms (Facebook, Instagram) with a focus on lead generation, retargeting, and sales conversion.
  • Develop campaign strategies aligned with brand goals, seasonality, product launches, and promotional calendars.
  • Conduct audience research and segmentation to target potential customers based on behavior, interest, and demographic data.
  • Create high-performing ad creatives and copy in collaboration with the content and design teams tailored for Meta placements.
  • Monitor and analyze performance data daily; track KPIs such as CTR, ROAS, CPA, CPM, and CVR.
  • Manage A/B testing for creatives, audiences, and bidding strategies to continually improve performance.
  • Work closely with the e-commerce team to ensure landing pages and product feeds are optimized for conversion.
  • Stay updated on platform changes, best practices, and new ad formats released by Meta.
  • Generate regular performance reports and deliver actionable insights to stakeholders.

Requirements:

  • 3-6 years of hands-on experience managing Meta Ads campaigns.
  • Proven success in e-commerce or direct-to-consumer marketing, preferably in the furniture or home décor industry.
  • Strong understanding of performance marketing metrics, attribution models, and customer journey mapping.
  • Proficiency in using Meta Ads Manager, Meta Pixel, Events Manager, and Google Analytics.
  • Experience with retargeting and lookalike audiences.
  • Ability to work cross-functionally with creative, product, and data teams.
  • Strong analytical skills with a test-and-learn mindset.
  • Familiarity with Shopify, WooCommerce, or similar platforms is a plus.

Preferred Qualifications:

  • Experience with other paid media channels (Google Ads, Pinterest) is a bonus.
  • Knowledge of furniture-specific customer behavior and seasonal buying trends.
  • Background in conversion rate optimization (CRO) and landing page optimization.

Job Type: Full-time

Pay: ₹30, ₹60,000.00 per month

Experience:

  • Performance marketing: 3 years (Required)

Work Location: In person

Application Deadline: 10/09/2025

Expected Start Date: 10/09/2025

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