Category Manager

Scapia is India's first travel-led fintech brand, blending financial innovation with curated travel. Our Holidays Business vertical aims to deliver unique, immersive, small-group & free independent journeys across the world.

The Category Manager – Holidays will be the business owner for the Holidays vertical, driving strategy, P&L, positioning, and growth. This role sits at the intersection of business, brand, product, and customer experience, ensuring that Scapia Holidays is not just a set of trips, but a distinct, aspirational lifestyle product.

You will partner with Marketing, CRM, Design, Product, and Tech teams to:

• Shape the brand positioning of Scapia Holidays.
  
  

• Create seamless discovery and booking journeys.
  
  

• Drive conversion through personalized campaigns and customer storytelling.
  
  

• Ensure strong unit economics and profitability.
  
  

This is an entrepreneurial, cross-functional role for a leader who can blend commercial acumen, strategic thinking, and consumer empathy.

Business Ownership & Strategy

• Own the P&L of the Holidays vertical; deliver growth while ensuring healthy margins.
  
  

• Define category strategy, scaling Holidays from limited curated trips into a broad experiential platform (local escapes, international trips, workshops, volunteer programs).
  
  

• Conduct market and customer insight analysis to inform product roadmap and marketing strategy.
  
  

Brand, Marketing & Customer Growth

• Collaborate with Brand & Marketing to position Holidays as Scapia's signature offering.
  
  

• Shape campaigns and content strategy with CRM/Marketing to generate demand, drive conversion, and nurture repeat/referral customers.
  
  

• Partner with Design to create compelling visual and storytelling assets for campaigns and trip launches.
  
  

Product & Tech Collaboration

• Work with Product & Tech teams to design seamless customer flows (discovery → application → booking → trip experience).
  
  

• Define customer-facing features that enhance decision-making (filters, itineraries, content personalization, waitlist management).
  
  

• Leverage CRM and data to personalize communications and optimize funnel conversion.
  
  

Customer Experience & Insights

• Partner with Customer Experience and Sales teams to ensure high NPS and retention.
  
  

• Create feedback loops to refine product-market fit and ensure category evolution matches customer aspirations.
  
  

• 4–7 years of experience in Category Management, Strategy, Growth, or Brand/Marketing roles in consumer internet, travel, lifestyle, or premium services.
  
  

• Strong track record in P&L ownership, scaling business verticals, or category growth.
  
  

• Exposure to cross-functional collaboration (marketing, CRM, design, product, tech).
  
  

• Analytical mindset with ability to translate insights into strategy.
  
  

• Prior experience in travel, lifestyle, or experiential products is a plus but not mandatory.
  
  

Strategic & Business Skills

• Strong commercial and P&L ownership mindset.
  
  

• Analytical and data-driven approach to decision making.
  
  

• Ability to translate consumer insights into actionable business strategy.
  
  

Cross-Functional Leadership

• Ability to work with Marketing, Product, Tech, and Design stakeholders seamlessly.
  
  

• Skilled at aligning diverse teams to a common business outcome.
  
  

Customer & Brand Orientation

• Strong appreciation of consumer behavior, aspirational value, and storytelling.
  
  

• Passion for travel and cultural understanding that enhances authenticity in positioning.
  
  

• Holidays emerges as one of Scapia's flagship, high-margin categories.
  
  

• Strong top-of-funnel demand and improved conversion through Marketing + CRM efforts.
  
  

• Seamless product flows delivering best-in-class digital travel discovery and booking experience.
  
  

• High customer delight and repeat/referral behavior.
  
  

• Category recognized externally as a distinctive, aspirational Scapia proposition.
  
  

At Scapia, you'll have the unique opportunity to build a category from the ground up, working at the intersection of fintech and travel. You'll shape one of India's most aspirational travel products, collaborate with some of the best minds across Marketing, Product, and Design, and play a pivotal role in defining Scapia's brand identity for years to come.