L3 Area Sales Manager Pune

1 day ago

India Bajaj Auto Full time ₹ 12,00,000 - ₹ 36,00,000 per year


JD -L3 - ASM Sales

Job Title:
Area Sales Manager 

Function:
Sales 

Sub-function:
-

Reports to:
Vice President (Sales )

Office/Location:
Pune

1. JOB PURPOSE

This is for the Chetak Business Unit which is primarily the 2 wheeler electric vehicle - Chetak. The Bajaj brand is well known in all pockets of India, and CTL is a subsidiary of Bajaj Auto. An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region. The ASM would be a part of the Electric Vision of the company. 

2. REPORTING RELATIONSHIPS

Reporting to
Direct Reports

Vice President (SALES) 

NIL

3. INTERACTION WITH STAKEHOLDERS

 
Internal
External

Direct
- Sales team

- Marketing team

- Finance team

- Network Development team

- Sales Planning team

- Service team
- Dealerships

- Interaction with customers / unions

- BAFL , Other financers

 4. JOB REQUIREMENTS

Educational Qualifications
Essential: Any post graduate (MBA) from Tier 2 colleges.  

Desired: Post graduate (MBA) from a premier institute.

Work Exp
Min: 3
Max: 8

Need for travel
High
75%

5. KEY COMPETENCIES

Technical/Functional
- Understanding of sales processes

- Dealership Management

- Product Knowledge

- Market Intelligence

- Competition Tracking

- Network development

- Negotiation and Conflict Resolution

- Sales Training

- Local Activation

- BTL activations

- Marketing

Behavioural
- Continuously raise the bar

- Ensure results with speed

- Meet customer expectations 

6. KEY RESPONSIBILITIES

Sales Vs. Targets:

- Achieving the sales targets through channel partners in the assigned region

- Increasing the market share for the assigned region by providing strategic directives

- Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales

- Updating market developments periodically to facilitate proactive steps to combat competition

- Analyzing market sales data and customer satisfaction data

- Drive volume and Market Share growth in all categories sold

Network Coverage:

- Identifying the network gaps & identify prospective dealers

- Managing the business by monitoring each dealership in terms of viability and profitability

- Identifying new towns for Expansion

Systems and Processes:

- Capturing ASM best practices and deploy them horizontally in concerned areas

- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities

- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity

- Timely entering targets and achievements on internal platform (CDMS)

Manpower:

- Ensuring adequacy of manpower at channel partners

- Timely training of the Dealership Sales Manpower

BTL/Local Level Marketing:

- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction

Stock and Working Capital:

- Managing the funds flow to the dealerships and ensure optimization of working capital

- Stock planning & correction

Finance:

- Manage funds flow to the dealerships by way of coordinating with the Financiers

- Ensures smooth operation by tying up with Financiers  for trade advances or Inventory Funding

- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

The above list is not exhaustive and could evolve with changing needs & priorities of the company

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