Institute Brand Ambassador

Who can apply:

• 2nd and 3rd year students of prestigious colleges (eg IITs, NITs, BITs)
• Students wanting to build a career in the entrepreneurial ecosystem (as this gives them access to innovative startups)

Payout/Stipend:

This is not a full time job or internship. It is an opportunity to get a prestigious title of being the Brand Ambassador for SIEAP in your institute. SIEAP is associated with Govt of India, top VCs, top startups, and being its brand ambassador creates significant value in the resume of the student. There is a success-based payout. Every startup that registers with SIEAP through you leads to an income for you. Read more below.

What is the role about?

We are seeking brand ambassadors, particularly students who are in their second year or third year, who can connect with startups from students or alumni of their institute, or other startups in their connections; and bring these startups to SIEAP to help them undergo a transformation, by assessing and enhancing their value. The role is applicable only for students from select Tier 1 institutes, all IITs, NITs, BITS, which already have a strong incubation centre. 

What is SIEAP and why is it important for these startups?

SIEAP (Startup Investments and Equity Assessment Platform) is a government supported platform that deep dives into a startup, understands its current value, identifies the areas which it needs to work on to increase its value, and helps them get liquidity for their value through its empanelled advisors, mentors and investors. 

Only selected startups are registered for SIEAP, and they are required to pay a registration fee for the same. These startups are then propelled towards faster success, through guidance in the right direction. Most startups lack guidance along with knowledge on where they need guidance. SIEAP's evaluation process makes sure they get to know their paths more clearly. 

SIEAP can be the difference between success and failure of startups, because we believe that more startups fail only because they follow the conventional path, without realising that all of them have their own journeys which needs to be evaluated and predicted by experts. 

Currently, we do not operate through a digital platform. We are present offline through our community of experts.

What does the Brand Ambassador get?

• Certificate showing them as a part of India's Startup Growth Story:

The opportunity to contribute to the growth of startups associated with their alma mater, and becoming part of their journey, allows the brand ambassador to build a strong brand value as a contributor, recognised by bodies associated with the Govt of India.
- Monetary Value:

The registration for SIEAP starts at Rs 10000 per startup, and for each registration, the brand ambassador will earn 10% of the value. All revenue for SIEAP through these startups will be shared with the Brand Ambassador.
- Opportunity to get recognised:

Selected brand ambassadors will be recognised for their efforts, by industry veterans, adding value to their CV
- Opportunity to become an entrepreneur after studies:

By seeing how startups grow, this is also an opportunity to get a masterclass on becoming an entrepreneur. Get to learn from the best of the best.

Core Tasks:

1. Use your institute's entrepreneurship cell and incubators to identify different startups.
2. Use social media to ask startups to register with SIEAP.
3. Pitch SIEAP wherever applicable.
4. Present yourself as the representative of startup experts, who can solve startup challenges, by diagnosing them, and identifying clear areas of improvement
5. Float "Expression of Interest" by startups to associate with SIEAP. Only selected startups are allowed to be registered with SIEAP.
6. Build communities of startups identified by you, and provide these startups with resources, even if they are not registered; in the form of selected webinars organised by SIEAP experts.
7. Understand the challenges of these startups and pitch them specific solutions by engaging with SIEAP (e.g. 30-mins session with a SIEAP expert, access to legal or financial guidance, etc.)
8. Based on exceptional performance, get the opportunity to present the idea of SIEAP through talks and panel discussions in your institutes.

Prime task is to make startups in your connections become aware of their need to focus on increasing their value. By doing this, you not only promote SIEAP, but also build your brand as someone who supports startups and cares for the startup ecosystem.