Head of Marketing

Head of Marketing (SaaS) – Product Market Fit Phase Leader

Experience Required: 3–5 Years

Location: Hyderabad Employment Type: Full-Time

About AcademyMint

AcademyMint is on an exciting journey—building modern, intuitive software that empowers academies and institutes to streamline their operations, starting with seamless payment management. We're currently in the Product-Market Fit (PMF) phase, where agility, innovation, and execution are everything.

Our platform is tailored for educational institutions, offering solutions for enrollment, attendance tracking, fee collection, and automated payment processing. We're eliminating manual spreadsheets, missed payments, and operational chaos—enabling educators to focus on what truly matters: teaching.

This is not just a job opportunity; it's a chance to shape a category-defining SaaS product in the EdTech space.

Role Overview

We are looking for a bold, entrepreneurial Head of Marketing who thrives in fast-paced, early-stage product environments. The ideal candidate will be hands-on, strategic, and willing to push boundaries to help us crack our Product-Market Fit.

This is a high-impact role where you will build and own the marketing engine from scratch—developing go-to-market strategies, scaling demand generation, building brand visibility, and helping us unlock exponential growth.

If you're driven by ownership, thrive on challenges, and are ready to go beyond the job description to achieve goals—this role is for you.

Key ResponsibilitiesStrategic Growth Leadership

• Build a data-driven marketing strategy aligned with SaaS growth and Product-Market Fit goals.
• Design acquisition, retention, and activation strategies to optimize the full marketing funnel.
• Translate market insights into positioning, messaging, and product-market alignment.

Demand Generation & Digital Marketing

• Drive qualified leads through performance campaigns across Google Ads, LinkedIn, Meta, SEO, SEM, and partnerships.
• Experiment with creative growth hacks, viral campaigns, and targeted outreach strategies.
• Implement marketing experiments (A/B testing, funnel optimization) to accelerate PMF insights.

Marketing Tools & Automation

• Build and optimize marketing automation workflows using HubSpot, Zoho, WebEngage, Mailchimp, or similar tools.
• Develop lead nurturing sequences, drip campaigns, and lifecycle communication strategies.

Content & Brand Storytelling

• Taking ownership of content while working with multiple stakeholders
• Build a strong brand presence across digital platforms and niche industry communities.

Analytics & Performance Ownership

• Define, track, and optimize key metrics including CAC, LTV, MQL, SQL, and conversion rates.
• Monitor campaign performance and market feedback to help refine product positioning.

Who Should Apply?

• You have 3–5 years of marketing experience in SaaS or startup environments, preferably B2B.
• You are not just a strategist but a doer—comfortable executing campaigns yourself.
• You understand SaaS growth levers, demand generation, funnels, and conversion optimization.
• You can thrive in an early-stage, high-accountability environment with minimal supervision.
• You are willing to go beyond traditional roles, embrace ambiguity, and hustle for impact.
• Experience in EdTech or marketing to educational institutions is a plus (not mandatory).

What We Offer

• Opportunity to build and lead the marketing function during the PMF phase.
• High ownership, autonomy, and the chance to directly influence business direction.
• Collaborative and fast-paced startup culture that values innovation and execution.
• Competitive compensation with performance-based incentives and future growth potential.

Job Type: Full-time

Pay: ₹350, ₹800,000.00 per year

Work Location: In person