Marketing Head

3 days ago

Hyderabad, Telangana, India Sahrudaya Health Care Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

Trade & Referral Marketing:

  • Develop and strengthen relationships with consultants, general physicians, specialists, and other healthcare providers to enhance patient referrals.
  • Build and manage referral networks with clinics, diagnostic centres, and individual practitioners.
  • Organize CME (Continuing Medical Education) programs, medical conferences, and doctor engagement activities to enhance partnerships.
  • Ensure regular doctor visits, maintaining strong rapport with the medical fraternity.
  • Work closely with the hospital's medical and operations teams to create seamless referral processes.

Neighbourhood Marketing & Community Engagement:

  • Implement localized marketing strategies to target residential areas, apartments, and gated communities.
  • Establish partnerships with Resident Welfare Associations (RWAs), local clubs, religious institutions, and NGOs to promote hospital services.
  • Conduct health camps, awareness drives, free check-up programs, and medical outreach initiatives in the community.
  • Organize door-to-door campaigns and BTL (Below the Line) activities to engage local populations effectively.
  • Drive patient engagement through word-of-mouth referrals, digital outreach, and community influencers.

Corporate & Institutional Marketing:

  • Develop strategic partnerships with corporates, MNCs, government organizations, and insurance companies for employee health programs.
  • Conduct corporate wellness programs, annual health check-up camps, and tie-ups for OPD & IPD services.
  • Collaborate with HR and Admin heads of large firms to design corporate healthcare benefits.
  • Establish relationships with insurance providers and TPAs (Third-Party Administrators) for seamless processing of cashless treatments.
  • Work on loyalty programs and special healthcare plans for corporate clients and their employees.

Doctor Engagement & Medical Network Expansion:

  • Identify and on board key opinion leaders (KOLs), senior doctors, and reputed specialists as visiting consultants.
  • Ensure continuous doctor relationship management to drive patient referrals.
  • Organize hospital walkthroughs, facility presentations, and one-on-one interactions with external doctors.
  • Strengthen hospital positioning among doctors through testimonial campaigns, networking events, and clinical excellence promotions.

Marketing Intelligence & Competitor Analysis:

  • Monitor market trends, patient behaviour, and competitor activities to develop winning strategies. Analyze doctor referral trends and corporate engagement performance to optimize marketing efforts.
  • Track and measure ROI (Return on Investment) for trade, neighbourhood, and corporate marketing activities.
  • Generate monthly reports on referral business, corporate partnerships, and patient acquisition.

Budgeting & Performance Metrics:

  • Develop and manage regional marketing budgets, ensuring optimal utilization of resources.
  • Set and achieve targets for patient referrals, corporate tie-ups, and walk-in footfall.
  • Provide leadership to the regional marketing team, training them in doctor engagement, business development, and corporate marketing strategies.

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