Head – Marketing

17 hours ago

Hyderabad, Telangana, India Excellencia college Full time

Job Title: Head – Marketing & Brand Strategy

Location: Hyderabad

Reports To: Director

Role Purpose

To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.

Key Responsibilities

1. Brand Leadership :

  • Define and evolve the brand identity in alignment with the school's philosophy: innovation, wisdom, and global relevance.
  • Create compelling storytelling around student success, faculty excellence, and institutional vision.
  • Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.

2. Strategy & Planning :

  • Design the annual marketing calendar, integrating both offline and online campaigns.
  • Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches.
  • Research market trends, competitor strategies, and parent/student expectations to inform decision-making.

3. Digital & Performance Marketing :

  • Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.
  • Optimize paid campaigns for lead generation and brand engagement.
  • Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.

4. Admissions & Growth Marketing :

  • Develop lead nurturing systems — from inquiry → counselling → conversion.
  • Build CRM automation for personalized parent communication.
  • Partner with the academic and counsellor teams to align brand voice with parent engagement.

5. Events, PR & Community Building :

  • Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.
  • Build PR relationships with education journalists, bloggers, and award organizers.
  • Manage photo/video shoots and press releases that reflect authentic brand values.

6.Leadership & Team Development :

  • Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.
  • Partner with academic heads to create integrated campaigns celebrating learning excellence.
  • Foster a data-driven, creative, and collaborative culture within the team.

Desired Profile

  • MBA / PGDM in Marketing, Communications, or related field.
  • 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.
  • Proven expertise in digital marketing, storytelling, and brand building.
  • Excellent communication, analytical, and team leadership skills.
  • Passion for education, creativity, and youth engagement.

Job Type: Full-time

Ability to commute/relocate:

  • Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Ten: 10 years (Required)

Location:

  • Hyderabad, Telangana (Required)

Work Location: In person

  • Head of Marketing

    21 hours ago

    Hyderabad, Telangana, India Aayuv Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role: Head of MarketingLocation: HyderabadReporting To: Head of Revenue Officer (CRO)Role OverviewThe Head of Marketing will lead ekincares marketing strategy and execution across lead generation, B2B marketing, events, conferences, social media, content, and PR. The role will be instrumental in driving brand visibility, generating qualified leads, and...

  • Head of Marketing

    17 hours ago

    Hyderabad, Telangana, India ekincare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role: Head of MarketingLocation: HyderabadReporting To: Head of Revenue OfficerRole OverviewThe Head of Marketing will lead ekincares marketing strategy and execution across lead generation, B2B marketing, events, conferences, social media, content, and PR. The role will be instrumental in driving brand visibility, generating qualified leads, and enabling...

  • Head of Marketing

    2 weeks ago

    Hyderabad, Telangana, India Around29 Center for Enriched Studies Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Description: Head of Marketing & AdmissionsLocation: HyderabadReports to: Managing Director / School DirectorEmployment Type: Full-TimeAbout Around29 Center for Enriched Studies (ACES)Around29 Center for Enriched Studies is committed to empowering lifelong learning by providing holistic, future-ready education. We emphasize academic excellence,...

  • Marketing Head

    16 hours ago

    Hyderabad, Telangana, India Dwaraka Starline Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role: Marketing HeadLocation: HyderabadExperience Required: 58 YearsIndustry Focus: Commercial Real Estate, Premium Workspaces, Hospitality-driven BusinessesReporting To: Managing DirectorAbout Us – The HeadquartersThe Headquarters is Hyderabad's leading premium office space provider, offering luxurious coworking spaces, managed offices, and high-value...

  • Head Digital Marketing

    1 week ago

    Hyderabad, Telangana, India Robestek Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    The Head of Digital Marketing will be responsible for developing and executing our digital marketing strategy to enhance brand awareness and achieve business objectives and strategic thinker with a strong background in digital marketing.

  • Head of Creative

    1 week ago

    Hyderabad, Telangana, India MNV Digital Marketing Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Role PurposeTo lead MNV's creative and strategic output across all verticals, ensuring every campaign, brand deliverable, and IP reflects both innovation and market relevance. This role balances brand strategy (why we do it) and creative direction (how it looks and feels).Salary:8-10LPAKey ResponsibilitiesBrand Strategy & PositioningDevelop brand...

  • Head Marketing

    1 day ago

    Hyderabad, Telangana, India Excellencia Junior Colleges , CBSE & International Schools Full time

    Job Title: Head Marketing & Brand StrategyLocation: HyderabadReports To: DirectorRole PurposeTo architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom driving trust, admissions, and long-term...

  • Sales and marketing Head

    6 days ago

    Hyderabad, Telangana, India Sawari Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Position: Sales & Marketing HeadLocation: HyderabadEmployment Type: Full-timeAbout SAWARISAWARI is a premium chauffeur and limousine service dedicated to providing luxury, reliability, and exceptional customer experiences. We are expanding rapidly and seeking a dynamic Sales & Marketing Head to spearhead our growth initiatives.⸻Role SummaryThe Sales &...

  • Head of Marketing

    1 week ago

    Hyderabad, Telangana, India Bluphlux Full time ₹ 5,50,000 - ₹ 7,50,000 per year

    Job SummaryAs the Head of Marketing at Bluphlux, you will play a pivotal role in shaping and executing our marketing strategies. You will lead marketing campaigns and be a founding member of our dynamic team, driving growth and brand awareness in the recruitment industry.Key ResponsibilitiesLead and manage marketing campaigns to promote Bluphlux's innovative...

  • Marketing Head

    22 hours ago

    Hyderabad, Telangana, India Dishha Staffing Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Position: Head of Marketing Dental Devices / MaterialsLocation: HyderabadIndustry: Dental Materials & DevicesRole SummarySeeking a seasoned marketing leader to own end-to-end marketing strategy and execution for dental materials and devices portfolio. The candidate will drive brand building, product lifecycle management, KOL relations, market development,...