Head – Marketing

14 hours ago

Hyderabad, Telangana, India Excellencia college Full time

Job Title: Head – Marketing & Brand Strategy

Location: Hyderabad

Reports To: Director

Role Purpose

To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.

Key Responsibilities

1. Brand Leadership :

  • Define and evolve the brand identity in alignment with the school's philosophy: innovation, wisdom, and global relevance.
  • Create compelling storytelling around student success, faculty excellence, and institutional vision.
  • Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.

2. Strategy & Planning :

  • Design the annual marketing calendar, integrating both offline and online campaigns.
  • Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches.
  • Research market trends, competitor strategies, and parent/student expectations to inform decision-making.

3. Digital & Performance Marketing :

  • Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.
  • Optimize paid campaigns for lead generation and brand engagement.
  • Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.

4. Admissions & Growth Marketing :

  • Develop lead nurturing systems — from inquiry → counselling → conversion.
  • Build CRM automation for personalized parent communication.
  • Partner with the academic and counsellor teams to align brand voice with parent engagement.

5. Events, PR & Community Building :

  • Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.
  • Build PR relationships with education journalists, bloggers, and award organizers.
  • Manage photo/video shoots and press releases that reflect authentic brand values.

6.Leadership & Team Development :

  • Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.
  • Partner with academic heads to create integrated campaigns celebrating learning excellence.
  • Foster a data-driven, creative, and collaborative culture within the team.

Desired Profile

  • MBA / PGDM in Marketing, Communications, or related field.
  • 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.
  • Proven expertise in digital marketing, storytelling, and brand building.
  • Excellent communication, analytical, and team leadership skills.
  • Passion for education, creativity, and youth engagement.

Job Type: Full-time

Ability to commute/relocate:

  • Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Ten: 10 years (Required)

Location:

  • Hyderabad, Telangana (Required)

Work Location: In person

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