Marketing Head

Role: Marketing Head

Location: Hyderabad

Experience Required: 58 Years

Industry Focus: Commercial Real Estate, Premium Workspaces, Hospitality-driven Businesses

Reporting To: Managing Director

About Us – The Headquarters

The Headquarters is Hyderabad's leading premium office space provider, offering luxurious coworking spaces, managed offices, and high-value commercial leasing solutions. Our brand is built on world-class amenities, hospitality-driven services, and prime locations with metro connectivity.

As part of our growth journey, we are seeking a Marketing Head who will be responsible for leading all marketing, branding, and demand-generation efforts, while directly influencing revenue growth, client acquisition, and long-term brand positioning.

This is a high-impact leadership role requiring a blend of strategic vision, execution excellence, digital expertise, and commercial real estate market knowledge.

Role Overview

The Marketing Head will be the growth architect of the organization, responsible for:

• Designing and executing end-to-end marketing strategies that directly drive sales and revenue pipelines.
• Generating consistent high-quality leads for the Sales team through innovative campaigns.
• Strengthening brand equity, digital presence, and market positioning to ensure The Headquarters is the first choice for premium office spaces.
• Leading vendor management, cross-functional collaborations, and strategic partnerships.
• Acting as the strategic advisor to the Managing Director on marketing, branding, and competitive market dynamics.

This role demands leadership, creativity, commercial acumen, and a proven ability to deliver measurable business outcomes.

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and implement the annual marketing roadmap aligned with the company's business goals.
• Translate business objectives into integrated marketing strategies that drive revenue growth.
• Position The Headquarters as a premium, market-leading brand through impactful campaigns.
• Identify new revenue streams, channel partnerships, and market expansion opportunities.
• Conduct quarterly business reviews to align marketing KPIs with organizational objectives.

2. Business Development Enablement

• Partner with the Sales & Leasing teams to generate qualified leads and support deal closures.
• Build strategic relationships with corporates, startups, SMEs, brokers, and real estate consultants.
• Drive B2B client acquisition campaigns through corporate tie-ups, roadshows, and targeted outreach.
• Create corporate presentations, proposals, and pitch materials to support client conversion.

3. Digital Marketing & Lead Generation

• Oversee end-to-end digital campaigns: SEO, SEM, Google Ads, LinkedIn Ads, social media marketing.
• Build data-driven lead funnels with measurable ROI on campaigns.
• Manage company website, landing pages, and property listings on digital platforms.
• Lead content marketing strategy: blogs, newsletters, email campaigns, thought-leadership articles.
• Monitor analytics, conversion rates, and marketing automation tools for continuous improvement.

4. Branding, Communication & PR

• Define and implement brand guidelines ensuring consistency across platforms.
• Develop corporate communications strategy for clients, investors, and stakeholders.
• Manage media relations, press releases, and public relations campaigns.
• Establish The Headquarters as a thought leader in commercial real estate through events, sponsorships, and PR activities.
• Oversee creative development of brochures, videos, 3D visuals, hoardings, and digital creatives.

5. Events, Promotions & Market Visibility

• Plan and execute property expos, influencer meets, and networking events.
• Organize client engagement activities, workshops, and brand showcases.
• Partner with event management agencies and media houses to maximize exposure.
• Represent the company at industry conferences, exhibitions, and forums to build brand credibility.

6. Market Intelligence & Competitor Analysis

• Conduct in-depth market research and competitor benchmarking.
• Track pricing strategies, occupancy trends, and client preferences in the commercial property sector.
• Provide insights and recommendations to the MD for business expansion.
• Anticipate market shifts and adapt marketing strategies proactively.

7. Vendor & Budget Management

• Identify, evaluate, and manage vendors, media agencies, and marketing partners.
• Negotiate cost-effective contracts while ensuring high-quality deliverables.
• Own the marketing budget, spend allocation, and ROI analysis.
• Establish transparent governance and reporting mechanisms for all marketing expenditures.

8. Team Leadership & Collaboration

• Lead and mentor the marketing team, executives, and interns.
• Collaborate with Sales, CRM, Operations, and Admin teams for campaign execution.
• Drive a culture of innovation, accountability, and results-driven performance.
• Conduct regular training sessions on marketing tools, digital trends, and client engagement strategies.

Desired Candidate Profile

• Education: Graduate (MBA/PGDM in Marketing preferred or Any Graduation).
• Experience: 5–8 years in marketing, with at least 4 years in a leadership role.
• Industry Exposure: Commercial Real Estate, Hospitality, Luxury Retail, or Co-working spaces preferred.
• Strong expertise in digital marketing, lead generation, and performance campaigns.
• Proven track record of designing and implementing ROI-driven marketing strategies.
• Excellent leadership, communication, and negotiation skills.
• Ability to balance strategy with hands-on execution.
• Strong analytical skills – ability to translate market data into actionable strategies.
• Willingness to travel extensively for events, partnerships, and client meetings.

Compensation & Benefits

• Direct reporting to the Managing Director, ensuring high visibility and decision-making authority.
• Company SIM card & Travel Allowances for business needs.
• Health Insurance and statutory benefits (PF, ESIC, If Applicable + Medical Insurance etc.).
• Opportunity to shape and lead the entire marketing function of a premium brand.
• High-growth potential with a clear path to Head -Marketing role.
• Exposure to luxury commercial property markets and large-scale branding campaigns.