Enterprise Sales Development Representative
2 days ago
Role & responsibilities
Lead Identification & Research:
- Conduct in-depth market research to identify target accounts and key decision-makers within large enterprises
- Utilize various tools (e.g., Lusha, CRM data, Clay, industry reports, company websites) to build and maintain a database of prospective clients
- Stay up-to-date on industry trends, competitor activities, and market shifts to inform prospecting strategies
Outreach and Engagement:
- Develop and execute personalized multi-channel outreach campaigns, including cold calling, email, WhatsApp and social media (LinkedIn)
- Craft compelling messaging that addresses the specific pain points and needs of enterprise-level clients
- Engage with prospects to assess their interest and qualify them based on established criteria (e.g., BANT)
Lead Management & Nurturing:
- Maintain accurate and up-to-date records of all lead interactions and activities in the CRM system (e.g., Zoho, HubSpot)
- Nurture leads that are not yet sales-ready by providing them with relevant and valuable content, moving them through the sales funnel
- Collaborate closely with marketing to align lead generation strategies with content and demand generation campaigns
Collaboration & Handoff:
- Work with the enterprise sales team to ensure a smooth and effective handoff of qualified leads
- Set up meetings, demos, and discovery calls for Sales Representatives
- Provide the sales team with detailed insights on the prospect's background, needs, and conversations to date
Performance Analysis:
- Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, and campaign effectiveness
- Analyze data to continuously refine and optimize lead generation strategies for better results
Preferred candidate profile
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred
Experience:
- Proven experience in a lead generation, sales development, or business development role, preferably in a B2B SaaS or enterprise environment.
- Demonstrated success in meeting or exceeding lead generation targets
Skills:
- Excellent Communication: Exceptional verbal and written communication skills with the ability to engage confidently with senior-level executives
- Research & Analytical Skills: Strong research skills and the ability to interpret data to identify trends and optimize strategies
- Technology Proficiency: Experience with CRM software (e.g., Zoho, HubSpot) and marketing automation tools (e.g., Zapmail, Smartlead)
- Persistence and Resilience: A self-starter with a persistent and motivated attitude to overcome objections and navigate a long sales cycle
- Organizational Skills: Excellent time management and organizational skills to manage a high volume of leads and a dynamic workflow
- Sales Acumen: A solid understanding of the sales funnel and B2B sales principles
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