Marketing Manager
22 hours ago
Position: Marketing Manager
Qualification: MBA in Marketing with Engineering background
Salary: Negotiable
Location: Bengaluru
Key Responsibilities
- Develop and execute structured marketing plans supporting business objectives and market expansion.
- Conduct research to identify target industries, customer needs, and competitors; analyse trends in automation, production technology, and equipment.
- Collaborate with product and engineering teams to define and communicate product USPs within technical and commercial contexts.
- Plan, launch, and evaluate integrated campaigns via trade shows, digital channels, and direct outreach to maximise lead generation and sales.
- Manage social media presence, online advertising, website content, and digital campaigns to reach key manufacturing stakeholders.
- Build strong professional relationships with clients, and industry partners to enhance satisfaction and retention.
- Prepare and manage marketing budgets, allocate resources effectively, and measure ROI for ongoing campaigns.
- Lead, train, and motivate the marketing team for high performance; guide skill development in technical marketing and sales enablement.
- Work closely with sales, engineering, and product development teams to align marketing and business goals.
- Protect and enhance the company's brand through strategic PR, event participation, and thought leadership initiatives.
- Stay current on industry advancements, regulatory changes, and modern marketing practices to ensure ongoing relevance and innovation.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mechanical Engineering, or a related field.
- 12+ years' experience in industrial or B2B marketing, preferably in manufacturing, automation, or capital equipment.
- Strong expertise in digital marketing tools, campaign management, and market research analysis.
- Proven leadership, analytical, and project management skills.
- Excellent interpersonal, presentation, and negotiation abilities.
- Technical acumen and market awareness in Indian manufacturing and machinery sectors.
Job Types: Full-time, Permanent
Pay: ₹100, ₹200,000.00 per month
Benefits:
- Food provided
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
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