Marketing and Social Media Manager

We're Murraad Creatives & Co. A marketing company that's mad about marketing and design.

We don't just "do marketing." We breathe it, argue about it, break it, rebuild it, and obsess until brands stand out in ways they didn't think possible. We're not hunting for employees. We're looking for people who are equally restless who can see culture shifting, who can design and write with intent, who want to build brands that last longer than trends. If that sounds like you, come sit with us. It'll be mad, messy, and meaningful.

Role: Social Media & Creative Content Creator

Type: Full-time, Permanent

Location: In-person (Office) (Electronic City)

Compensation:

Fixed Salary: ₹20,000/month

Performance Bonus: Up to ₹5,000/month (based on KPIs)

Note: A KPI score of 90+ will qualify for 100% performance bonus.

Key Responsibilities

• Ideate, script, and create short-form content (Reels, Vlogs, Stories, BTS) for both internal and client-facing brands.
• Capture day-to-day moments, team culture, and client work to create compelling digital stories.
• Must be comfortable being in front of the camera — participating in and contributing to video content when needed.
• Collaborate with designers and marketers to align content with brand objectives.
• Research trends, hashtags, memes, and hooks relevant to ongoing campaigns.
• Assist in mood-board creation and shoot planning for marketing purposes.
• Post and schedule content on platforms like Instagram, LinkedIn, and others as needed.
• Be proactive with suggestions, take feedback with grace, and stay accountable to timelines.

Key Performance Indicators (KPIs) – 100 Points

1. Content Output & Consistency (30 Points)

Target: Deliver a minimum of 15–18 short-form videos per month (approx. 3–4 per week),

including Reels, Vlogs, Stories, BTS content.

• Content must be aligned with internal and client brand guidelines.
• Includes both scripted and spontaneous video content.
• At least 50% of the videos should include her presence or narration.
• Failure to meet minimum output may lead to a proportional score reduction.

• Bonus points for exceeding output with consistent quality.

• Creativity, Storytelling & On-Camera Presence (20 Points)

Target: Content should reflect strong storytelling, trend awareness, and engaging aesthetics.

• Must demonstrate variety in shot types, transitions, hooks, and CTA integration.
• Show clear comfort and energy on camera where required.
• Score depends on engagement (qualitative review by internal team/clients), originality,
• and retention metrics if available.

• Less than 10% of content should require complete rework or redirection.

• Timeliness & Execution Discipline (15 Points)

Target: 90–95% task delivery on time, including posting and scheduling.

• Timely delivery of scripts, raw footage, edited clips, and publishing.
• Delay without pre-communication or clarity will impact scores.

• Accountable for planned weekly uploads (internal calendar adherence required).

• Trend & Platform Relevance (15 Points)

Target: Use relevant hooks, formats, hashtags, and memes to enhance organic performance.

• Minimum 1 trend research deck/mood-board or reference log every 2 weeks.
• Evidence of applying trend-based ideas to real-time campaigns.

• Proactively suggest content formats for ongoing campaigns.

• Collaboration & Initiative (10 Points)

Target: Work independently but actively communicate with the design and marketing teams.

• Participate in shoot planning, give content ideas, and update regularly on progress.
• Take feedback constructively and reflect improvements within 1–2 revisions.

• Score reduction if dependent on frequent direction or unable to self-start tasks.

• Professional Development (10 Points)

Target: Engage in at least 1 creative learning activity per month.

• Can include online courses, tutorials, trend deep-dives, or creator analysis.
• Should reflect learning through application (e.g., a new transition, style, or shoot
• concept).
• Log evidence via links or notes with 1 sample implementation.

Bonus Consideration (Not Scored But Noted)

• Content that gets reposted/shared by clients.
• Internal branding impact (e.g., Murraad behind-the-scenes content that goes viral).
• Positive feedback from clients on culture capture or vibe storytelling.

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person (Monday - Saturday)

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person