Content & Product Marketer

Your Role:As aContent & Product Marketerat LearnTube, you will be the bridge between product, growth, and the user. You'll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You'll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.You'll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You'll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.What You'll DoOwn and execute growth experiments across the entire funnel from onboarding to retention and referralsRun paid marketing and performance campaigns with a clear eye on ROI and CAC:LTVWrite high-converting, user-first copy across landing pages, WhatsApp, and in-product journeysCollaborate with product, content, and sales teams to align GTM, messaging, and conversion strategyUse AI tools to scale creative production, personalize communication, and automate campaignsAnalyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what worksBring user insights into growth through qualitative feedback, user calls, and market researchWhat Makes You a Great FitYou're a doer with a bias to action: you can go from insight → plan → execution without waiting for hand-holding.You've worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.You're sharp with copy — you write like a human, not a template, and can persuade with clarity.You have a strong understanding of users especially the aspiring professionals in India's Tier 1–3 landscape.You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.About Us:At LearnTube, we're on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content intodynamic, goal-driven courseswith:AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.Meet the Founders:LearnTube was founded byShronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi's focus on scalable AI solutions drives our mission to build anAI-first companythat empowers learners to achieve career outcomes.We're proud to be recognized by Google as aTop 20 AI Startupand are part of their2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.At LearnTube, we believe growth is ateam sport. We're a fast-moving, AI-first startup where:Ownership > Titles → You'll run big bets from day one, no micromanagement.Speed > Perfection → We'd rather test, learn, and iterate in days than polish in quarters.AI-first mindset → We don't just "use AI"; we build, experiment, and push it into everything we do.Radical candor → Feedback is direct, fast, and always aimed at making each other better.Learners at heart → Everyone here is obsessed with learning — whether that's upskilling users or upskilling ourselves.If you thrive inambiguity, speed, and problem-solving, you'll fit right in.Skills:- Growth Hacking, Product Marketing, Email Marketing, Marketing, Digital Marketing, Market Research and Facebook Marketing