Content Strategist

4 days ago

Mumbai Metropolitan Region, India CeeQ Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Seeking a Dynamic Content strategist for a D2C brand based out of Mumbai.

Job Responsibilities

  • Creative Leadership:
    Define and refine the brand's tone of voice; guide the marketing team on messaging consistency across platforms.
  • Content Strategy:
    Craft compelling narratives for product launches, brand campaigns, retention initiatives, and collaborations.
  • Copy Development:
    Write sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns.
  • Quality Control:
    Maintain high writing standards, ensuring clarity, creativity, brand alignment, and grammatical excellence across all deliverables.
  • Campaign Collaboration:
    Partner closely with designers, marketers, and growth teams to co-create ideas that convert and build loyalty.
  • Customer-Centric Messaging:
    Write copy that speaks to the emotions, needs, and aspirations of parents buying for their kids, while reinforcing Plan B's brand values.
  • Performance Awareness:
    Review campaign performance (open rates, CTRs, engagement rates) to continuously sharpen copy effectiveness.

Job Requirements

  • 2-7 years of experience in copywriting, ideally with D2C brands in the apparel, lifestyle, or parenting space
  • Strong portfolio showcasing ability to write across a variety of formats: long-form storytelling, sharp digital ads, social captions, product messaging, etc.
  • Deep understanding of brand tone, audience insight, and digital content trends.
  • Ability to switch between persuasive marketing copy and heartfelt brand storytelling with ease.
  • Strong project management and time management skills, with the ability to juggle multiple priorities and meet deadlines.
  • Collaborative mindset with excellent communication skills, and an openness to feedback and iteration.
  • Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.

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