Content Strategist

4 days ago

Navi Mumbai, Maharashtra, India Konkan Estate Full time ₹ 7,20,000 - ₹ 14,40,000 per year

Location: CDB Belapur, Navi Mumbai

Experience Required: Minimum 3 years

Employment Type: Full-time

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About the Role:

We are looking for a creative, strategic, and detail-oriented Content Writer / Content Strategist to join our team. The ideal candidate will be responsible for creating engaging, original, and SEO-optimized content across various digital platforms while developing a cohesive content strategy that strengthens our brand identity and drives engagement.

Key Responsibilities:

Content Creation & Copywriting:

  • Write high-quality, engaging, and grammatically flawless content for websites, blogs, social media, product descriptions, email campaigns, and marketing materials.
  • Create impactful copy aligned with brand tone and target audience preferences.
  • Research industry trends, target demographics, and competitor content to craft relevant and appealing topics.

Content Strategy & Planning:

  • Develop and execute a content calendar aligned with marketing campaigns and brand objectives.
  • Collaborate with design, digital marketing, and SEO teams to ensure cohesive storytelling.
  • Strategize content for customer journey stages — awareness, consideration, and conversion.
  • Identify content gaps and opportunities to enhance brand visibility and engagement.

SEO & Performance Optimization:

  • Optimize content for SEO (keywords, meta descriptions, headings, readability, etc.).
  • Analyze performance metrics (traffic, engagement, conversions) and refine content strategies accordingly.

Brand & Communication Alignment:

  • Maintain a consistent voice and tone across all content platforms.
  • Support brand storytelling through compelling narratives and visual content briefs.

Key Skills Required:

  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO principles and digital marketing trends.
  • Experience with content management systems (WordPress, HubSpot, etc.).
  • Ability to conceptualize and implement creative campaign ideas.
  • Proficiency in research, storytelling, and audience engagement.
  • Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.) is a plus.

Qualifications:

  • Bachelor's degree
  • Proven experience minimum 3 years as a content writer, copywriter, or content strategist.
  • Portfolio of published or strategic content pieces is required.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person

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