Content Strategist

2 days ago

Mumbai, Maharashtra, India Whizz HR Full time ₹ 4,00,000 - ₹ 8,00,000 per year

We are seeking a Content Strategist to work with a leading advertising agency in Mumbai

Job Summary:

The Content Strategist is responsible for developing and executing content strategies that align with brand objectives, enhance audience engagement, and drive measurable results. The role requires a mix of strategic thinking, creative storytelling, and analytical insight to plan, create, and optimize content across multiple platforms.

Key Responsibilities:

  • Develop comprehensive content strategies for clients across digital, social, and traditional channels.
  • Collaborate with creative, copy, design, and social media teams to ensure cohesive brand messaging.
  • Conduct research on industry trends, audience insights, and competitor content to inform strategy.
  • Create content calendars, tone-of-voice guidelines, and content frameworks for brands.
  • Oversee the creation and execution of campaign content — from concept to delivery.
  • Optimize content performance through analytics and provide actionable insights.
  • Work closely with media and account teams to align content with campaign goals and KPIs.
  • Ensure brand consistency across all platforms and communications.
  • Identify new content formats and emerging trends to keep client brands relevant and engaging.
  • Present strategy decks and content ideas to clients with strong rationale and creative clarity.

Requirements:

  • Bachelor's degree in Marketing, Communications, Advertising, or related field.
  • 2 years of experience in content strategy, digital marketing, or brand communication.
  • Strong understanding of social media platforms, SEO principles, and digital storytelling.
  • Excellent writing, presentation, and conceptual thinking skills.
  • Experience with analytics tools (Google Analytics, Meta Insights, etc.) is a plus.
  • Ability to manage multiple clients and deadlines simultaneously.
  • Creative mindset with strategic acumen and attention to detail.

Preferred Skills:

  • Experience in advertising or creative agencies.
  • Familiarity with influencer marketing and content collaborations.
  • Understanding of paid and organic content ecosystems.
  • Strong sense of design and visual storytelling.

Write to us

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