Content Strategist – Instagram

8 hours ago

Mumbai, Maharashtra, India DC Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:

Key Responsibilities

  • Own and execute the content strategy across Instagram, YouTube, LinkedIn, and blog.
  • Plan, schedule, and manage content calendars to drive engagement, leads, and brand growth.
  • Build Instagram content funnels that drive consultations, bookings, and brand authority.
  • Collaborate with video teams, editors, and founders for scripting, ideation, and storytelling.
  • Repurpose long-form videos into short-form Reels, carousels, and viral Instagram content.
  • Analyze and report on content performance, using insights to drive growth.
  • Spot trends in the beauty and hair industry and create viral content hooks.

Must-Haves (Please Do Not Apply Without These):

  • Minimum 2 years' full-time experience as a content strategist or content manager in the beauty, salon, or hair loss space.
  • Hands-on expertise with Instagram content (Reels, Stories, carousels) and a passion for creating viral posts.
  • Proven track record with salon content, hair systems, or beauty industry brands.
  • Fluent English, with basic Hindi/Hinglish (for relatable, audience-friendly content).
  • Highly organized—strong with calendars, planning, and campaign execution.
  • Basic knowledge of video editing and creative briefing (we have editors, but you must direct them).
  • Must LOVE Instagram and content creation—this is not just a desk job

Preferred (Bonus Points):

  • Comfortable speaking on camera for Stories, Reels, or live videos.
  • Experience managing influencer collaborations or brand partnerships.
  • Experience with Canva, Notion, Trello, Google Docs/Sheets.
  • Friendly, energetic personality—team player and audience favorite.
  • Some knowledge of SEO for blogs and website content structuring.

Growth Path

Content Strategist → Senior Content Lead → Head of Content

Why Join Us?

  • Huge creative freedom & space to experiment.
  • Work directly with founders and top marketing minds.
  • Be part of a Shark Tank-featured, rapidly scaling brand.
  • Join a category-creating company changing India's beauty industry.

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