Content Strategist

4 days ago


Mumbai, Maharashtra, India Switch Entertainment Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Switch Entertainment is on the lookout for a sharp, stylish, and slightly obsessed-with-FITNESS Content Strategist to help us build an upcoming celebrity-led brand. Think of it as being the brain behind an IP that blends fashion, fitness, and pop culture into something bigger than just a brand.

What you'll do:


• Craft the content vision and roadmap for an exciting new IP in fashion x fitness.


• Develop narratives, campaigns, and content flows that feel aspirational, yet relatable.


• Work closely with celebrity talent to bring ideas alive.


• Spot trends before they hit mainstream and translate them into content that moves the needle.


• Drive consistency in tone, visual storytelling, and platform-specific strategies (Instagram).

What we're looking for:


• A storyteller at heart, with an eye for fashion that's more Vogue than vanilla.


• Someone who lives and breathes fitness not just for abs, but as a lifestyle.


• Strong experience in content strategy, digital campaigns, or brand storytelling.


• A taste for quirky ideas that don't just "fit in" but stand out.


• Ability to adapt quickly, experiment fearlessly, and create content that feels both premium and personal.

Why you'll love this role:


• You'll be at the ground zero of IP creation for a celebrity-led brand (hello bragging rights).


• Your ideas won't just sit in a deck, they'll be executed, filmed, and lived.


• You'll work with a team that values creativity, precision, and cultural edge.

Expect your Mondays to feel less "ugh" and send your resumes


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