VP - Channel Sales

4 days ago

Mumbai, Maharashtra, India Lodha Full time

Role & responsibilities

The Outstation Sales Head is responsible for driving revenue growth from non-local markets by building, scaling, and governing high-performing channel partner ecosystems across key feeder cities in India and overseas.

The role will own outstation sales strategy, execution and channel productivity, contributing significantly to overall project sales and brand visibility beyond the home market.

1. Revenue & Business Ownership

  • Own and deliver outstation sales targets across residential projects
  • Drive contribution from feeder markets such as Rest of Maharashtra, Delhi-NCR, Gujarat, Pune, Bangalore, etc.
  • Plan city-wise and project-wise sales strategies aligned with launch calendars and inventory movement.

2. Channel Partner Strategy & Governance

  • Build and scale a robust channel partner network across domestic and international markets.
  • Onboard, train, and govern CPs to ensure productivity, compliance, and brand alignment.
  • Define CP segmentation, incentive structures, and performance tracking mechanisms.
  • Ensure strong governance on lead quality, closures, and customer communication.

3. Market Expansion & Demand Generation

  • Identify high-potential feeder markets and develop entry strategies.
  • Partner with marketing teams to drive outstation campaigns, roadshows, CP events, and activations.
  • Leverage digital platforms and CRM insights to optimize funnel conversion.

4. Team Leadership & Capability Building

  • Lead, coach, and develop a team of outstation sales managers, channel managers, and support teams.
  • Set clear KRAs, performance metrics, and review mechanisms.
  • Build a culture of ownership, execution excellence, and customer-centric selling.

5. Stakeholder & Cross-Functional Collaboration

  • Work closely with Project Sales, Marketing, CRM, Finance, and Operations teams.
  • Act as the single point of accountability for outstation sales execution and escalation.
  • Ensure smooth customer journeys from lead to closure to handover.

6. Governance, Compliance & Reporting

  • Ensure compliance with company policies, pricing guidelines, and approval matrices.
  • Track and report performance metrics: lead conversion, CP productivity, ageing, receivables.
  • Provide leadership with market insights, competitor intelligence, and risk assessments.

Preferred candidate profile
- Strategic market expansion and business planning
- Channel partner management at scale
- Strong negotiation and stakeholder management skills
- Data-driven decision-making and funnel management
- Leadership presence and execution rigor
- Customer-centric mindset with brand stewardship

Why Join

  • Opportunity to lead outstation sales for one of Indias most respected real estate brands
  • High visibility role with direct impact on business growth

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