Executive/ Senior Executive

2 weeks ago

Mumbai, Maharashtra, India Miko Full time US$ 90,000 - US$ 1,20,000 per year

About the Role:

We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users

  • The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc.

  • You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.

Responsibilities :

  • Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.

  • Design and execute strategies for New User Acquisition as well as user retention.

  • Design and execute the CLM journeys to improve conversions, subscription renewals

  • Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users

  • Develop co-branded marketing strategies with our content partners to showcase success and milestones.

  • Directing, planning, and assisting creative production with budget management.

  • Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

Requirements :

  • Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management

  • Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.

  • Experience building, executing, and scaling cross-functional marketing programs

  • Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics

  • Consumer tech start-up background preferred

  • Past experience with marketing to international customers is a big plus

  • Solid understanding of consumer messaging and brand reputation.

  • Strong interpersonal/communication skills and a high level of strategic thinking.

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