Creative Design Lead

2 days ago

Bengaluru, Karnataka, India MRM Full time

Job Description
Creative Design Lead (Social + UI/UX + AI)
Location: Bengaluru
Experience: 8-10 years

Reports To: Creative Director / Head of Design

About Us
We are a creative-tech CRM agency that blends storytelling, data, and technology to craft customer experiences across social, web, app, and omnichannel CRM. We embrace AI-driven workflows to move faster, scale personalization, and experiment without compromising quality.

Role Overview
The Creative Design Lead drives two tracks:

  • UI/UX + CRM design – systems and assets for web, apps, and omnichannel campaigns.
  • Social design – fast, AI-enabled creative for social platforms.

This is a hands-on player-coach role: design, mentor, and operationalize AI to deliver speed, consistency, and craft.

Key Responsibilities
UI/UX & CRM

  • Lead visual design and interaction patterns for websites, apps, landing pages, and funnels.
  • Translate journeys into CRM-ready assets (email, push, WhatsApp, in-app) with accessibility and responsiveness in mind.
  • Build and maintain design systems, grids, tokens, and cross-channel style guides.

AI Workflows

  • Standardize AI tools (Midjourney, Firefly, Runway, DALL·E, Figma AI, Canva AI) for concepting, asset variants, and scaling.

Social

  • Design and ship daily/weekly content for Instagram, LinkedIn, YouTube Shorts/Reels, and ads.
  • Build templates, motion snippets, and prompt libraries for scalable social output.
  • A/B test creatives with content/performance teams and optimize for engagement and conversions.

Must-Have Skills

  • Strong portfolio spanning social campaigns, UI/UX, and CRM assets.
  • Expert in Figma and Adobe Creative Suite; proficient in prototyping and asset delivery.
  • Hands-on with AI design tools for concepting and production (Midjourney, Veo/Runway, Firefly, Canva AI)
  • Motion/animation skills (After Effects, Premiere, Veo, Runway, Pika).
  • Solid command of typography, layout, color, motion, and interaction design; sensitivity to accessibility.
  • Understanding of CRM journeys, lifecycle stages, and omnichannel orchestration.
  • Player-coach mindset: balance execution, system design, and team mentoring.

Nice-to-Have

  • Basic HTML/CSS for email/web handoff; knowledge of responsive design and performance budgets.
  • Motion/animation (After Effects, Premiere, Runway, Pika) for reels, micro-interactions, and short edits.

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