SEO & GEO Associate

About Datastraw

At Datastraw, we're building the modern outsourcing house of the future, helping startups and SMEs scale through a mix of human talent and smart tech.

We're now expanding into Generative Engine Optimization (GEO) - the next frontier of search, where AI-driven engines like ChatGPT, Gemini, and Perplexity determine what content is visible to users.

If you're curious about SEO, love experimenting with AI, and want to grow in a cutting-edge digital role, this position is for you.

Role Overview

We're looking for a driven and curious candidate who will lead Datastraw's efforts in AI Search Optimization - managing SEO and GEO initiatives for both our clients and our own brand.

This role blends strategy, experimentation, and leadership. You'll manage end-to-end SEO activities, while also building and driving our GEO practice - understanding how generative engines (like ChatGPT, Gemini, and Perplexity) source and display content, and how our clients can adapt for maximum visibility.

What You'll Do

SEO & Website Management

• Manage on-page, off-page, and technical SEO for Datastraw and client websites.
• Conduct keyword research, competitive analysis, and performance audits.
• Create, optimize, and track high-performing content for organic growth.
• Build dashboards and reporting frameworks for SEO performance.

GEO (Generative Engine Optimization)

• Learn and implement GEO techniques to optimize content for AI-driven search visibility.
• Experiment with content structures, authority signals, and metadata to improve inclusion in AI-generated responses.
• Research and track emerging trends in AI search (ChatGPT, Perplexity, Gemini, Copilot, etc.).
• Develop Datastraw's internal GEO playbook and frameworks for clients.
• Train internal teams and guide clients on adapting their content strategies for generative search.

Leadership & Collaboration

• Take ownership of SEO & GEO strategy across all clients and internal projects.
• Work closely with the content, design, and tech teams to ensure alignment and consistency.
• Lead experiments, measure outcomes, and communicate insights to leadership and clients.
• Stay updated with AI developments, tools, and best practices - and bring those learnings into our work.

What We're Looking For

• 1–2 years of proven experience in SEO (agency or client-side).
• Strong understanding of keyword research, content optimization, and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.).
• Familiarity with AI tools (ChatGPT, Perplexity, Gemini, Claude, etc.) and interest in how generative models reshape search.
• Excellent written and analytical skills - able to turn data into strategy.
• Curiosity to learn and experiment with new forms of search optimization.
• Proactive, self-driven, and comfortable working in an evolving space.
• Leadership mentality - you'll be driving GEO as a new service line at Datastraw.

Bonus Points If You Have

• Experience with schema markup, structured data, or AI content generation workflows.
• Exposure to content strategy, PR, or digital marketing campaigns.
• Understanding of machine learning, LLMs, or prompt engineering concepts.

Why Join Datastraw

• Work in an emerging field (GEO) before it becomes mainstream
• Hands-on experience with real clients and projects
• Opportunity to grow into a leadership or specialist role in GEO

Application Process

Send your resume, A cover letter about yourself, and a short note on why the future of SEO excites you to

If you've experimented with AI tools or written about AI search, share that too

Job Types: Full-time, Permanent

Pay: ₹200, ₹300,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• This is an in-office position. Are you comfortable to work out of Ghatkopar West, Mumbai?
• Do you have a working laptop and stable internet connection?
• Tell us one exciting learning or realization you've had recently about SEO
• Why do you think you're a good fit for this role at Datastraw? (Please answer in your own words and avoid the use of AI/ ChatGPT)

Work Location: In person