SEO Writer

**About Us**:
We are AMS. AMS is a global total workforce solutions firm founded in 1996. We enable organizations to thrive in an age of constant change by building, reshaping, and optimizing workforces. We do this through talent acquisition and contingent workforce management, internal mobility and skills development, and talent and technology advisory services. Our solutions are delivered by our 10,000+ experts who live our passionate, bold, and authentic values.
At AMS India, we deliver customized RPO solutions across to global brands in Consumer, Digital & Technology, Engineering & Industrials, Investment, Retail Banking, Insurance, Pharmaceutical & Life Sciences, Professional Services. AMS India has 1,100+ employees and offices in 7 cities in the country. We bring a deep understanding of the local market, and we use that with the best international practices that AMS has to offer to deliver integrated solutions.

**The Role**:
**Are you ready to write for the future of search?**

AMS is seeking an SEO Writer who understands that SEO today means more than ranking in blue links — it’s about being discoverable in LLM-driven results, answer engines, and AI assistants. You will create authoritative, context-rich content that resonates with humans and is optimized for how machines increasingly understand, rank, and recommend information.

**Key Responsibilities**:

- Conduct **entity-based keyword and topic research** with a focus on aligning content to search intent, industry trends, and AI-driven discovery patterns.
- Write **high-quality, AI-friendly content** that is structured for readability, voice search, and generative summaries while staying true to AMS’s brand voice.
- Ensure all content is **AEO-ready** (optimized for answer engines) by structuring information clearly, using schema/structured data concepts, and anticipating user questions.
- Collaborate with the marketing team to implement a **holistic editorial strategy** that integrates GEO (Generative Engine Optimization) practices.
- Monitor content performance using traditional SEO metrics as well as **emerging GEO/AEO signals and** adapt strategies accordingly.
- Continuously research evolving trends in **SEO, AI, and digital content discovery** to keep AMS ahead of competitors.
- Support cross-functional teams with optimized copy for blogs, whitepapers, landing pages, and thought leadership content.

**Requirements**:

- Bachelor’s degree in English, Communications, Marketing, or equivalent experience.
- 4+ years of experience in **SEO content writing with demonstrated adaptability to new SEO paradigms**.
- Proven ability to write **clear, concise, engaging, and AI-ready content**.
- Strong knowledge of SEO, AEO, and GEO best practices, including keyword and entity research.
- Strong research, writing, and analytical skills with the ability to translate complex topics into authoritative but accessible content.
- Familiarity with CMS platforms (e.g., WordPress) and SEO/analytics tools (e.g., SEMrush, Ahrefs, Google Search Console).
- Excellent communication and collaboration skills.

**Key Accountabilities**:

- Bachelor’s degree in English, Communications, Marketing, or equivalent experience.
- 4+ years of experience in **SEO content writing with demonstrated adaptability to new SEO paradigms**.
- Proven ability to write **clear, concise, engaging, and AI-ready content**.
- Strong knowledge of SEO, AEO, and GEO best practices, including keyword and entity research.
- Strong research, writing, and analytical skills with the ability to translate complex topics into authoritative but accessible content.
- Familiarity with CMS platforms (e.g., WordPress) and SEO/analytics tools (e.g., SEMrush, Ahrefs, Google Search Console).
- Excellent communication and collaboration skills.

**Skills & Experience**:
**Other**:
**Details**:
**Reference**:
AMS28237

**Closing**:
29/11/2025

**Location**:
India, Pune

**Schedule**:
Full Time

**Business area**:
Marketing Communications

**Sector**:
Professional Business Services

**Employment Type**:
Permanent