Key Accounts Executive- FS

CADILA HEALTHCARE LIMITED

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website
2. Zydus Corporate Park

Position – Key Accounts Executive/SR.KAE(Food Service)

Functional Reporting: Business Development Manager- FS

Administrative Reporting: Business Development Manager- FS

Location: xxx

Role Purpose: The Key Accounts Executive is responsible for managing strategic relationships with key accounts, particularly premium hotel chains, within the HoReCa (Hotels, Restaurants, and Catering) segment. This role focuses on driving product conversion, ensuring product availability, and maximizing sales opportunities, ultimately contributing to the overall growth and profitability of the organization

Key Accountabilities/ Responsibilities:

1. Financial:

2. Operationally handle a dedicated set of accounts for Food Service business (Key A/c- HoReCa)

3. Identify opportunities for revenue growth through new business development
4. Achieve Secondary target each month

5. Provide accurate forecasts and reports on sales performance, ensuring timely communication.

6. Customer:

7. Develop and maintain strong relationships with key accounts and strategic customers to enhance loyalty and retention

8. Serve as the primary point of contact for key accounts, addressing inquiries and resolving issues promptly

9. Identify and pursue new customer opportunities, expanding the client base within the zone.

10. Process:

11. Conduct regular business reviews to assess account performance, identify needs, and strengthen partnerships.

12. Monitor product availability and stock levels at key accounts to prevent shortages and maximize sales potential

13. Ensure all sales activities adhere to company policies, industry regulations, and ethical standards

14. Prepare regular reports on account performance, including sales metrics and market trends

15. People:

16. Effectively influence and engage with stakeholders to achieve objectives

17. Willingness to work closely with cross-functional teams to achieve the objectives

Key Deliverables:

• Achievement of sales targets and key performance indicators for assigned premium Key accounts.
• Increased product penetration and conversion rates within the HoReCa segment.
• High levels of customer satisfaction and loyalty among key accounts.
• Timely and accurate reporting of sales activities, market insights, and account performance.
• Successful execution of promotional/Demo activities and product launches

Key Interactions:

Internal

• Business Developmenet Manager
• National Key Accounts Manage
• Business Process Associate

External:

Channel Business Partner

HoReCa Key account chains

Key Dimensions:

Individual Contributor

Educational Qualifications: Degree or MBA

Experience (Type & Nature): minimum 2 years of work experience, primarily in FMCG

Functional Competencies

• Strong knowledge of Food Service sales processes, particularly in the HoReCa sector.
• Proven ability to manage and grow relationships with key accounts effectively.
• Expertise in negotiating contracts to achieve mutually beneficial outcomes.
• Competence in analyzing sales data and market trends to inform strategic decisions.
• Excellent verbal and written communication skills for effective interaction with clients and teams.

Behavioral Competencies:

• Strong interpersonal skills to establish and maintain trust-based relationships with clients.
• Proactive in identifying issues and implementing effective solutions.
• Flexibility to adjust strategies based on changing market dynamics and customer needs.
• Willingness to work closely with cross-functional teams to achieve common goals.
• focused on meeting sales targets and delivering exceptional service to clients

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