Zonal Sales Manager

22 hours ago


Bengaluru Chennai Hyderabad, India Aura Biotechnologies Pvt Ltd Full time

Roles and Responsibilities:

  • Lead business development by appointing distributors/dealers in new territories and expanding existing networks.
  • Achieve zonal sales, collection, and financial targets in line with annual business plans.
  • Plan and execute sales and collection strategies to enhance market penetration and revenue.
  • Drive new product launches, market creation, and volume growth across crop segments.
  • Build and maintain strong relationships with key customers and trade partners through regular engagement.
  • Analyze market trends, competitor activities, and customer needs to identify strategic opportunities.
  • Ensure timely receivables collection as per company and client agreements.
  • Lead, coach, and manage the zonal sales team; recruit, train, and evaluate team performance.
  • Collaborate with marketing, agronomy, and cross-functional teams for product promotion and customer service.
  • Coordinate field-level programs including farmer meetings, sampling, and product testing.
  • Execute promotional campaigns and ensure visibility in the market.
  • Provide regular reports on sales performance, market insights, and competitor analysis to senior management.
  • Ensure compliance with company policies, legal norms, and regulatory guidelines.
  • Manage zonal budgets and trade expenditures efficiently.
  • Liaise with institutional channels (FPOs) and government agri-department officials as needed.

Desired Candidate Profile:

  • B.Sc./M.Sc. in Agriculture; MBA in Marketing or Agribusiness preferred.
  • Minimum 10 years of experience in agrochemical sales, marketing, or product management.
  • Proven experience in distributor network development, product launches, and rural/agri market handling.
  • Strong leadership, team management, and communication skills.
  • Willing to travel extensively across the assigned zone.

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