Marketing and Activations Manager
2 weeks ago
Company Description
Aamra Senior Citizens Club is a day space for adults aged 60+, offering structured care focused on health, engagement, and connection. Located in DLF Phase 1, Gurgaon, Aamra provides daily health check-ins, guided movement, learning sessions, and social time in a warm, non-clinical setting. Founded by a doctor and an IIT-IIM alumnus, Aamra aims to support seniors in staying active, independent, and joyful through preventive care and daily routines. Aamra is a vibrant, welcoming community where ageing is seen as a time to thrive, connect, and live fully every day.
Role Description
The Activations Manager will be responsible for leading the planning, strategy, and on-ground execution of all events and brand activations. This role involves managing relationships, and operational excellence, to deliver impactful BTL campaigns that build brand presence and drive business results.
Key Responsibilities :-
- Will be fully responsible for increasing the business generation through on-ground outreach, ATL & BTL activities, marketing planning and seminars in the territory.
- Identify opportunities for partnerships to enhance brand visibility.
- Create and manage event calendars, budgets, and timelines. Oversee the end-to-end execution of activation from concept to delivery.
- Measure campaign effectiveness through post-event reports and client feedback. Analyze ROI and recommend process improvements for future activations.
Qualifications
- Graduate/ Post graduate with 1-2 years of relevant experience in offline marketing
- Strong understanding of BTL, and on-ground activations.
- Excellent client communication, negotiation, and presentation abilities.
- Creativity in concept ideation and strategic problem-solving.
- Strong project management and multitasking abilities.
- Attention to detail and ability to thrive under pressure.
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