Manager- Offline Activations
22 hours ago
Designation-
Manager - Offline Activations
Location-
Gurgaon
Core Purpose-
Lead planning & execution of
OOH, DOOH, offline activations & event marketing
, while proactively
driving new business opportunities
and managing vendor partnerships end-to-end.
Key Responsibilities-
- Business Development (primary focus)
- Identify & prospect new clients/brands for OOH & experiential marketing.
- Build a robust pipeline, craft proposals & close deals.
- Maintain strong industry relationships with marketers, agencies & decision makers.
- Campaign & Activation Execution
- Design and deliver OOH/DOOH campaigns — location mapping, formats, negotiation, tracking.
- Plan and execute on-ground activations & events — venues, production, logistics.
- Vendor Ecosystem & Commercials
- Build and maintain a reliable vendor network for outdoor & activation needs.
- Negotiate competitive pricing and ensure flawless, timely delivery.
- Measurement & Reporting
- Track impact (reach, engagement, leads, ROI) and share performance dashboards with clients.
Must-Have Skills-
- Proven
BD and sales track record
in media/marketing; ability to convert cold leads to accounts. - Deep knowledge of OOH, DOOH & activation landscape — sites, formats, costing.
- Negotiation & commercial acumen; comfortable with P&L and margin management.
- Strong presentation, pitching & relationship-building skills.
- Hands-on execution mindset — can oversee end-to-end campaigns.
Profile Fit-
- Decent experience in OOH, DOOH & BTL activations (agency or brand side).
- Past exposure to
large-format outdoor media + experiential campaigns
. - Confident, resourceful, good communicator with growth mindset.
-
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