Affiliate Manager

3 days ago

Delhi, Delhi, India ADX Internet Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About ADX Internet:
ADX Internet is a fast-growing global advertising and media buying company, purpose-built for the performance marketing era. We specialize in high-impact, results-driven campaigns across digital platforms, with deep expertise in web rev-share, mobile user acquisition, and app growth campaigns. Backed by a founding team that has built and scaled multiple successful ventures in advertising, we combine innovation, agility, and strong execution to drive measurable ROI for our partners.

Job Summary:
We're looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers and optimizing performance campaigns (CPI, CPA, CPE). You'll own the end-to-end partner lifecycle—from sourcing and onboarding to daily optimization, fraud control, and margin management.

Key KRAs:

  • Publisher Acquisition & Onboarding:
    Source, vet, negotiate, and activate new mobile publishers
  • across geos & verticals.
  • Campaign Setup & Optimization:
    Configure offers (tracking, caps, targeting), run A/B tests, and
  • drive lower eCPI / higher conversion rates.
  • Revenue & Margin Management:
    Hit volume caps while maintaining target margins and ROAS
  • goals.
  • Quality & Fraud Control:
    Monitor CTIT anomalies, duplicate installs, device farms; enforce
  • payouts/blocks.
  • Analytics & Reporting:
    Maintain daily/weekly performance dashboards; share insights & next
  • actions.
  • Process & Compliance:
    Keep documentation, IOs, and policy compliance (store, GDPR/CCPA)
  • tight.

Responsibilities:

  • Build a strong pipeline of affiliates: incent, non-incent, SDK networks, DSPs, OEM inventory,
  • offerwalls, social/influencer, web-to-app.
  • Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses).
  • Set up offers on the tracking platform with correct macros & S2S postbacks; validate install/event
  • fires.
  • Create and manage black/whitelists, subID-level optimization, dayparting, geo/device/carrier
  • targeting.
  • Monitor funnel metrics (click→install, install→event, D1/D7 retention/ROAS, ARPU, LTV signals).
  • Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments.
  • Coordinate with Finance for invoicing, reconciliations, and timely publisher payments.

What We're Looking For:

  • Experience:
    2–6 years in mobile performance/affiliate role managing
    CPI/CPA/CPE
    at a network,
  • agency, or advertiser.
    - Tools (hands-on):
    Trackers/Networks:
    Affise, Everflow, TUNE/HasOffers, Trackier, Offer18 (or similar)

MMPs:
AppsFlyer, Adjust, Branch, Singular, Kochava

Fraud/QA:
24Metrics, Forensiq, FraudScore, internal anomaly checks

KPIs & Targets:

  • New active publishers onboarded per month
  • Daily cap attainment & fill rate by geo
  • eCPI / eCPA vs target; gross & net margin %
  • Event rate (install→key event), D1/D7 retention or ROAS where applicable
  • Fraud rate (invalid/blocked %) and time-to-resolution
  • Revenue growth and partner retention

Nice to Have

  • Experience in high-scale verticals (gaming, fintech, e-com, utility, travel).
  • Knowledge of SKAdNetwork postbacks and privacy sandbox changes.
  • Existing publisher connections.

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