Senior Affiliate Marketing Manager

Who We Are:

The Optimise Media Group is a global performance advertising company, with over 10 international offices with operations across 5 continents including UK, SEA, Australia, India, and MEA.

We work with an enviable client portfolio including many of the biggest global brand names. We deliver successful performance marketing campaigns for clients through unparalleled expertise, market-leading service, substantial acquisition volumes, and our unique technology.

We are award-winning across the globe and Optimise is recognized as a premium network delivering quality sales, service, and insights to advertisers.

Optimise Talents come from all walks of life. We hire great people from various backgrounds, not just because it's the right thing to do, but because it strengthens our family.

Job Description

We're looking for an accomplished and effective leader to serve as our Senior Affiliate Marketing Manager (Advertiser Acquisition). This is a critical role where you'll shape and manage our global efforts to get new advertisers, with a primary focus on driving gross profit growth and leading a high-performing sales team.

You will lead and mentor a team of business development managers, aiming for major revenue growth by building new partnerships with advertisers and agencies across domestic and international markets.

This position is for a strategic professional who excels at building and leading teams, expanding our global presence, and setting the go-to-market strategy for our performance marketing solutions.

Key Responsibilities

• Strategy and Leadership:
  Lead and shape our global business development strategy. You will identify and prioritize high-potential advertiser groups and new markets, setting clear goals for your team.
• Team Performance Management:
  You will hire, lead, and mentor a top-tier team of business development managers. Your main responsibility is to drive team performance to meet and exceed ambitious financial goals and to encourage a culture where the team can grow and do their best work.
• Gross Profit Ownership:
  You will be fully responsible for the global advertiser acquisition. This includes achieving specific gross profit goals for yourself as an individual, as well as for the entire team.
• Business Development for Profit:
• Focus on Key Accounts:
  Your team will prioritize getting clients who offer the most commercial value taking into account length of campaign and size of marketing budget.
• Expand into New Areas:
  You will find and enter new, high-margin markets and business areas to make sure our revenue streams are diverse.
• Grow Client Value:
  You will create and put in place strategies to increase the long-term value of our clients through up-selling and optimizing their performance.
• Smart Acquisition:
  You will analyze and improve how we acquire advertisers to make sure we get a strong return on our investment.
• Data-Driven Choices:
  You will champion using data to find new opportunities and make quick decisions that boost gross profit.
• Operational Excellence:
  You will create and improve our sales processes. You'll also ensure the team keeps a close eye on the sales pipeline using
  HubSpot
  to provide clear indications of performance.
• Building Strong Relationships:
  You will build and keep strong relationships with key decision-makers at our potential clients and leading advertising agencies worldwide. You will be the senior point of contact for our most valuable partnerships.
• Global Market Expansion:
  You will guide your team in finding a target list of potential advertisers in global markets. This requires knowing how to do business in different parts of the world.
• Value Proposition:
  You will help create sales presentations and materials that clearly explain what makes us unique. Your goal is to position the company as a leader in global performance and affiliate marketing.

Qualifications & Experience

• Proven Leadership:
  Experience in affiliate or performance marketing business development, with experience in a leadership role managing and growing a team.
• Global Know-How:
  A proven track record of successfully getting new advertisers and expanding in different domestic and international markets.
• Industry Expertise:
  A strong understanding of affiliate marketing models (like CPA, CPL, CPC), online advertising, and the latest industry trends.
• Strategic Mindset:
  Great at analyzing data, spotting market trends, and making smart, data-driven decisions that help your team succeed. Experience of CRM systems such as HubSpot.
• Sales & Negotiation Skills:
  Proven experience in creating strategic sales plans and overseeing high-value deals from start to finish.
• Strong Network:
  An extensive and established network with leading advertisers and agencies globally. You should have a history of successful business development in key sectors like Finance, Travel, Fashion, Beauty, Retail, E-commerce, and Food.
• Communication Skills:
  Excellent verbal and written communication skills, with the ability to inspire a team and build trust with senior clients.
• Results-Oriented:
  A strong work ethic and an unwavering focus on hitting ambitious revenue and client goals, including specific gross profit targets for both you and your team.

Location

• Residence in a major Indian metropolitan city is required. This is a global role that requires you to be flexible and travel domestically and internationally for key client meetings and industry events. We prefer a candidate who understands different international business cultures.