
Executive – Business Development
1 week ago
Job Title: Executive – Business Development for Sharda Skills Executive Development Program
Department: Sharda Skills
Location: Sharda University
Job Purpose:
To generate and nurture leads for various online and offline training programs across corporates, schools, colleges, hospitals, and manufacturing industries by leveraging digital platforms, regular follow-ups, and effective communication, ultimately converting leads into paid training partnerships.
Key Responsibilities (KRAs):
- Lead Generation & Prospecting
- Identify and generate potential leads using online platforms such as LinkedIn, Naukri, Justdial, and other B2B databases.
- Build a robust lead funnel for different training categories (Soft Skills, Career Counseling, Technical Training, etc.).
- Research and identify potential clients across corporates, schools, colleges, hospitals, and manufacturing units.
- Lead Qualification & Categorization
- Maintain, track, and categorize all leads in CRM or Excel sheets under IQL (Information Qualified Lead), MQL (Marketing Qualified Lead), and SQL (Sales Qualified Lead).
- Conduct regular follow-ups, calls, and email communication to nurture leads through the sales funnel.
- Gather detailed information about client needs, training interests, and budget to assess lead potential.
- Client Communication & Relationship Building
- Schedule introductory calls and meetings with key decision-makers such as HR heads, principals, training coordinators, and corporate L&D managers.
- Present organization's training offerings professionally through online/offline meetings or presentations.
- Maintain strong relationships with potential and existing clients to ensure long-term engagement.
- Conversion & Sales Closure
- Coordinate with internal teams for proposals, quotations, and presentations.
- Follow up on proposals and close deals to convert leads into paid training opportunities.
- Ensure monthly and quarterly targets for lead conversion and revenue generation are met.
- Database Management & Reporting
- Maintain an updated lead tracker and CRM database.
- Prepare and share weekly and monthly reports on lead generation, conversion status, and client meetings.
- Provide actionable feedback to improve marketing and outreach strategies.
- Coordination & Collaboration
- Collaborate with the Training, Marketing, and Operations teams for smooth delivery of finalized programs.
- Provide market insights and feedback on trends, competitor activities, and client expectations.
Key Skills Required:
- Excellent verbal and written communication skills
- Strong networking and interpersonal skills
- Proficiency in LinkedIn and other online lead-generation tools
- Ability to handle client communication professionally
- Target-driven, organized, and self-motivated
- Basic knowledge of CRM tools and lead management processes
Educational Qualification & Experience:
- Bachelor's or Master's degree in Business Administration / Marketing / Education Management / HR or related fields
- 1–3 years of experience in Business Development, Inside Sales, or Client Acquisition (preferably in education, training, or HR industry)
Performance Indicators (KPIs):
- Number of leads generated per month
- Quality and conversion ratio of IQL → MQL → SQL
- Number of meetings fixed with decision-makers
- Number of training deals closed and revenue generated
- Client satisfaction and repeat business rate
Job Types: Full-time, Permanent, Contractual / Temporary
Contract length: 12 months
Pay: Up to ₹24,000.00 per month
Work Location: In person
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