Marketing Manager

24 hours ago

Bengaluru, Karnataka, India Automation Anywhere Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Marketing Manager - Competitive Analysis

About Us

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Role Overview

The Marketing Manager, Competitive Analysis, will be responsible for deeply understanding our competitive landscape across product capabilities, marketing strategies, go-to-market motions, and sales tactics. This role will gather and synthesize competitive intelligence, translate insights into actionable recommendations, and communicate findings clearly to cross-functional teams and executive leadership.

Key Responsibilities

  • Competitive Research: Monitor and analyze competitors' product features, positioning, pricing, campaigns, partnerships, and sales strategies.
  • Intelligence Gathering: Leverage public sources, customer feedback, analyst reports, and internal insights to build a comprehensive view of the competitive landscape.
  • Synthesis & Strategy: Translate raw data into strategic insights and recommendations for Product, Sales, Marketing, and Executive teams.
  • Enablement: Create and maintain competitive battlecards, win/loss analysis, and objection-handling guides for sales and customer-facing teams.
  • Executive Reporting: Deliver regular briefings and strategic updates to senior leadership, highlighting risks, opportunities, and market shifts.
  • Collaboration: Work closely with Product Marketing, Sales Enablement, and Product Management to ensure competitive insights inform roadmap and GTM decisions.

Qualifications

  • 8 years of experience in B2B SaaS marketing, product marketing, or competitive intelligence.
  • Experience in fast-paced startup environments.
  • Strong understanding of AI, automation, and enterprise software markets.
  • Proven ability to analyze complex information and distill it into clear, actionable insights.
  • Excellent communication and presentation skills, especially with executive audiences.
  • Highly organized, detail-oriented, and proactive.

Preferred Experience

  • Familiarity with competitive intelligence tools and frameworks.
  • Experience supporting sales teams with competitive positioning and objection handling.
  • Background in marketing or analyzing products in the AI or automation space.

Why Join Us?

  • Be part of a company shaping the future of enterprise automation and AI.
  • Work with a passionate, high-performing team in a dynamic, high-growth environment.
  • Competitive compensation, equity, and benefits.
  • Opportunity to influence strategy and drive impact across the organization.

All unsolicited resumes submitted to any email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.

Experience LevelSenior Level

  • Digital Marketing Manager

    6 days ago

    Bengaluru, Karnataka, India NETTRIX MARKETING PRIVATE LIMITED Full time ₹ 4,20,000 - ₹ 5,40,000 per year

    Key ResponsibilitiesDevelop and implement a digital marketing strategy tailored to real estate projects and customer segments.Manage lead generation campaigns through Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid channels.Optimize the company website, project microsites, and landing pages for maximum visibility and lead conversion.Oversee...

  • Marketing Executive

    1 day ago

    Bengaluru, Karnataka, India Kenscio Digital Marketing Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Plan and execute B2B marketing campaigns across digital channels (email, SEO, social media, paid ads).Generate qualified leads and support sales enablement.Create and manage marketing content (blogs, whitepapers, case studies, videos).Monitor campaign performance and report on KPIs.Collaborate with design, sales, and product teams to ensure brand...

  • Digital Marketing Executive

    3 days ago

    Bengaluru, Karnataka, India Sipify Marketing Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Responsibilities:* Collaborate with cross-functional teams* Monitor analytics and optimize performance* Create ad campaigns on Google AdWords & Facebook Ads* Manage digital marketing budget* Stay updated with industry trends

  • Marketing Executive

    3 weeks ago

    Bengaluru, Karnataka, India Grand Star Marketing Full time

    We're Hiring: Marketing Executive Jodhpur | ₹10,000–₹15,000/month | Full-time This is not your chai-fetching, someone-else-will-tell-you-what-to-do type job. This is hands-on, sleeves-rolled, let's-get-things-done kind of work. At Grand Star Marketing , we work with Indian brands going global. From lifestyle to exports, our clients trust us...

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India The Marketing Miles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Bangalore, HybridExperience: 3-5 YearsEmployment Type: Full-TimeCompany: The Marketing MilesAbout the Role:We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI performance...

  • Studio Manager

    24 hours ago

    Bengaluru, Karnataka, India Markwiz Marketing Consultancy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description – Studio ManagerLocation: Whitefield, BangaloreCompany: Markwiz Marketing ConsultancyWe are seeking a Studio Manager to lead our creative and production teams, streamline workflows, and ensure every project is delivered on time, within budget, and at the highest quality standards. This is a leadership role for someone who thrives in a...

  • Project Manager

    1 week ago

    Bengaluru, Karnataka, India Echelon Marketing House Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company Descriptionwe are a marketing house , we do all platform addvertisementRole DescriptionThis is a full-time on-site role for a Project Development Manager located in Bengaluru. The Project Development Manager will handle day-to-day tasks such as overseeing projects from inception to completion, expediting processes, coordinating inspections, and...

  • Digital Marketing Executive

    1 week ago

    Bengaluru, Karnataka, India NETTRIX MARKETING PRIVATE LIMITED Full time ₹ 4,80,000 per year

    About the Role:We are looking for a Digital Marketing Executive to lead online marketing campaigns for our partner brands. This role involves running ads, improving brand visibility, generating leads, and supporting sales through digital channels like Google, Facebook, and Instagram.You will be working directly with our internal sales team and external brand...

  • Senior Relationship Manager

    1 day ago

    Bengaluru, Karnataka, India Kenscio Digital Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    * Serving Clients: Single Point of Contact (SPOC) for all clients to be handled & performing all day-to-day tasks as mentioned in SLAs (Service Level Agreements) / contracts of these clients. These tasks include but not limited to planning out campaigns, handling email design& HTML requirements for email campaigns, coordinating the execution of daily...

  • Social Media Manager

    1 day ago

    Bengaluru, Karnataka, India Markwiz Marketing Consultancy Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Description – Social Media ManagerLocation: Whitefield, BangaloreCompany: Markwiz Marketing ConsultancyWe are seeking aSocial Media Managerwho is passionate about storytelling, trend-spotting, and community building. This role is ideal for someone who canstrategize, create, and executesocial media campaigns that drive engagement, brand awareness, and...