Assistant Brand Manager

Job Description
This role involves supporting brand management activities across assigned product categories, under the guidance of the Brand Manager. The Assistant Brand Manager/Brand Executive will be responsible for co-creating brand strategies, driving product innovation, executing marketing campaigns, supporting media planning activities, coordinating with internal teams and external agencies, and managing day-to-day brand operations across online and offline channels.

Key Responsibilities
Brand Management

• Assist in developing and implementing brand strategies and marketing plans
• Support market research activities, competitive analysis, and consumer insights projects
• Help maintain brand guidelines and ensure consistency across all touchpoints
• Coordinate brand activities across different product categories and launches
• Assist in managing brand P&L tracking and budget monitoring

Campaign Execution & Content Creation

• Execute integrated marketing campaigns across digital and traditional channels
• Support the development of high-impact storytelling and content creation for various channels
• Assist in supervising creation of press releases, newsletters, website content, and other communication materials
• Support media planning, buying, tracking and impact measurement activities
• Collaborate with media agencies & internal teams to optimize spend and performance
• Coordinate with internal teams / creative agencies for campaign development and asset creation
• Manage campaign timelines, deliverables, and stakeholder communications
• Assist in aligning influencer marketing, PR, and SEO efforts for maximum brand reach
• Support influencer collaborations and partnership activations
• Assist in media planning, support media buying coordination and vendor management
• Coordinate with media agencies for campaign execution and reporting

Product Launch & Innovation

• Support new product development activities from concept to launch, assisting in driving new product contribution across channels
• Stay informed about industry trends and emerging technologies
• Assist Product/R&D teams in conceptualizing product ideas based on market trends and consumer needs
• Support product launch coordination and ensure timely execution
• Help manage product lifecycle activities including packaging coordination and positioning support
• Assist in evaluation and enhancement of existing product offerings
• Coordinate with supply chain and operations teams for product launch deliverables

Digital & Social Media Coordination

• Work with the content marketing team to manage monthly social media calendar and content coordination
• Support performance marketing campaigns and digital advertising
• Monitor online brand conversations and sentiment tracking

Cross-functional Support

• Work closely with sales teams for trade marketing support and retail coordination
• Coordinate between internal media teams and external agencies
• Support PR activities and media relations coordination
• Assist in event planning and brand activation coordination
• Help manage vendor relationships and agency coordination

Data Analysis & Performance Tracking

• Compile weekly / monthly performance reports across all channels
• Monitor brand performance metrics including market share, brand health indicators and offtake performance metrics across channels
• Track and analyze media performance data and ROI on marketing investments
• Support market research projects and consumer insights analysis
• Maintain brand performance dashboards and KPI tracking
• Assist in competitive intelligence and market trend analysis
• Use consumer insights and market research data to support strategic recommendations

Core Competencies

• Deep interest in Indian consumer behavior, especially Gen Z and millennial demographics
• Strong understanding and passion for beauty industry and understanding of beauty trends
• Strong analytical and problem-solving abilities with focus on market research and consumer insights
• Good understanding of marketing fundamentals and brand management principles
• Hands-on interest in digital marketing, influencer partnerships, PR, and SEO
• Understanding of both digital and traditional media channels
• Ability to work in fast-paced environment with multiple stakeholders
• Strong attention to detail and process orientation

Technical Skills

• Proficiency in MS Excel, PowerPoint, and Word
• Familiarity with digital analytics tools (Google Analytics, social media insights)
• Understanding of social media platforms and digital marketing basics
• Basic knowledge of AI platforms, media metrics, analytics and performance measurement
• Knowledge of market research tools and survey platforms would be an advantage

Personal Attributes

• Creative mindset with keen interest in beauty and lifestyle trends
• Proactive and self-motivated with ability to take ownership
• First principle thinking and problem-solving capabilities
• Strong communication and interpersonal skills
• Collaborative approach with ability to work across teams
• Leadership potential with ability to influence without authority
• Eagerness to learn and grow in brand management field

Mandatory Qualifications And Experience

• MBA/PGDM in Marketing from Tier 1/2 Business school OR Post-graduation from a premier institute (preferably in Marketing/Communications/Mass Media)
• 1-3 years of experience in brand management, marketing, advertising, or media planning
• Fresh MBA/Postgraduation graduates with relevant internships will also be considered
• Experience in FMCG, beauty, personal care, or lifestyle brands preferred
• Prior experience in cosmetics/beauty industry will be an added advantage

About SUGAR Cosmetics )
SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is scaling its physical presence with 50,000+ retail touchpoints across 550+ cities and a mission of reaching doorstep of every makeup user in India.

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Skills: brand management,omnichannel marketing,online media management