
Key Account Manager
3 days ago
JD-KEY ACCOUNT MANAGER
Key Responsibilities
1. Client Relationship Management
- Serve as the primary point of contact for high-value clients (e.g., pharma companies, hospital chains, medical device firms).
- Build long-term relationships based on trust and performance.
- Understand the client's brand goals, medical priorities, and marketing vision.
2. Strategic Planning & Campaign Management
- Collaborate with internal medical, creative, and digital teams to design effective campaigns (e.g., doctor engagement, CME modules, patient awareness).
- Translate client briefs into actionable strategies and ensure alignment with medical regulations.
- Oversee project timelines, budgets, and deliverables.
3. Sales & Business Growth
- Identify upselling or cross-selling opportunities (e.g., suggesting digital activations, new therapy areas).
- Work closely with the business development team to renew and expand accounts.
- Contribute to proposal writing and pitch presentations.
4. Internal Coordination
- Act as the liaison between the client and internal teams (e.g., medical writers, designers, tech team).
- Ensure medical accuracy, regulatory compliance, and brand consistency across all content.
- Track progress using tools like Trello, Asana, or Excel dashboards.
5. Performance Monitoring & Reporting
- Monitor campaign performance metrics (e.g., doctor reach, engagement, MQLs).
- Prepare regular reports with insights and optimization suggestions.
- Present results to clients in review meetings.
Skills & Traits Required
- Strong understanding of pharma marketing and healthcare regulations (e.g., MCI, DCGI).
- Ability to speak both the medical language (with med affairs) and marketing language (with brand teams).
- Excellent communication, relationship-building, and problem-solving skills.
- Familiarity with tools like CRM software, analytics dashboards, and digital marketing platforms.
Example Projects a KAM Might Handle
- Launch of a new oncology drug via doctor webinars and KOL advocacy.
- Designing patient education content for a diabetes awareness campaign.
- Coordinating a CME platform for a pharma client's cardiology division.
- Managing a WhatsApp bot campaign for doctor engagement.
Job Type: Full-time
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Application Question(s):
- Current CTC and Expected CTC
Work Location: On the road
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