Director - Events and Merchandising

2 days ago

Bengaluru, Karnataka, India Zepto Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Our StoryFounded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time —making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes*.Zepto Café extends our commitment to convenience, featuring a curated menu of over 200 fresh items.

Your RoleWe are seeking a talented and detail-oriented individual to join the Central Events & Merchandising Team. This role is crucial in enhancing the customer experience and driving top-of-the-funnel traffic to grow categories & horizontal programs through effective in-app merchandising, Marquee & Category events, and continuous experimentation. The ideal candidate will have a strong background in ecommerce merchandising, a keen eye for detail, and the ability to execute strategic marketing initiatives

Key Responsibilities:

Platform & Category Events' Planning and Execution: ● Leading a team to plan and execute the events and promotions to drive customer engagement and sales.● Coordinate with cross-functional teams to ensure seamless execution of events, including Branding, Growth, Product Design, Product Development, Category teams, Supply Chain, Analytics, Business Finance, among others.● Monitor and analyze the performance of the events, providing insights and recommendations for future improvements.

In-App Merchandising: ● Develop and execute in-app merchandising strategies to optimize product visibility and sales.● Curate and maintain engaging and visually appealing product displays within the app.● Collaborate with the design and content teams to ensure a consistent and compelling visual identity for the platform.● Creating the impressions plan in coordination with central & category teams, and ensuring delivery of the same.

Traffic Generation through Off-App Initiatives:● Develop and implement off-app marketing initiatives to drive traffic to the app and increase category visibility.● Collaborate with the central marketing team to leverage various channels, such as social media, email marketing, and partnerships.● Analyze traffic data to measure the effectiveness of off-app initiatives and optimize strategies accordingly.

Customer Focus: ● Ensure a customer-centric approach in all merchandising and marketing activities.● Utilize customer feedback and insights to enhance the in-app shopping experience.● Develop strategies to improve customer retention and satisfaction within the category.

What We're Looking For ● Bachelor's degree in Marketing, Business, or a related field.● Overall 7-12 years of experience in high-impact roles with 3+ years of experience in ecommerce merchandising or related roles.● Proven success in developing and executing merchandising strategies and marketing initiatives. ● Strong analytical skills and the ability to make data-driven decisions.● Excellent communication, collaboration, and interpersonal skills.● Creative thinker with a keen eye for detail and visual merchandising.● Ability to work in a fast-paced environment and manage multiple priorities.● Strong organizational and project management skills.● Proficiency in using merchandising and analytics software.● Strong analytical skills to extract insights and recommendations● Excellent problem-solving, critical thinking, and communication skills.

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