General Manager Sales Marketing
7 days ago
COMPANY
: Leading Multinational Apparel Manufacturer
POSITION
: General Manager – Marketing ( from manufacturing or buying office )
LOCATION
: Bangladesh
SALARY
: Net USD 6,000 - 8,000 + Benefits
NOTE:
SHOULD BE CURRENTLY HANDLING USD 75 Mn - USD 100 Mn business with extensive overseas travel to meet clients.
OVERVIEW
:
Our client, a leading apparel manufacturer seeking an experienced and strategic
General Manager – Marketing
to spearhead marketing and business development for its apparel portfolio. The role is centered on
garment manufacturing business growth
, with a focus on securing new buyers, managing key brand relationships, and expanding categories such as
jackets, outerwear, lifestyle, and performance apparel
. Direct exposure to
working with global apparel brands
(e.g., Patagonia, Uniqlo, Carhartt, Columbia, North Face, or similar) will be a strong advantage.
RESPONSIBILITIES:
- Develop and implement
marketing and business development strategies specific to apparel manufacturing
. - Identify and secure
new global buyers/brands
while expanding business with existing clients. - Lead product category growth, especially in
jackets, outerwear, and lifestyle/performance wear
. - Work closely with
design, merchandising, and production teams
to align customer needs with manufacturing capabilities. - Drive
factory presentations, buyer visits, and brand development initiatives
. - Build long-term strategic partnerships with international
brands, retailers, and sourcing offices
. - Monitor global fashion and sourcing trends to position the company competitively in the
garment export market
. - Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
- Lead and mentor the
marketing/BD team
to deliver sales targets and customer acquisition goals.
PRE-REQUISITES
- Bachelor's Degree in Marketing, Business Administration, or related discipline (MBA preferred).
- 12–15 years' experience in apparel marketing/business development
with proven exposure to
garment manufacturing
. - Minimum 5 years in a senior leadership role within
apparel industry marketing/BD
. - Strong buyer network and customer-handling experience with
global apparel brands and retailers
. - Solid product knowledge in
jackets, outerwear, and lifestyle/performance apparel
categories.
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