General Manager Sales Marketing

7 days ago


Delhi, Delhi, India CAREER141 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

COMPANY
: Leading Multinational Apparel Manufacturer

POSITION
: General Manager – Marketing ( from manufacturing or buying office )

LOCATION
: Bangladesh

SALARY
: Net USD 6,000 - 8,000 + Benefits

NOTE:
SHOULD BE CURRENTLY HANDLING USD 75 Mn - USD 100 Mn business with extensive overseas travel to meet clients.

OVERVIEW
:

Our client, a leading apparel manufacturer seeking an experienced and strategic
General Manager – Marketing
to spearhead marketing and business development for its apparel portfolio. The role is centered on
garment manufacturing business growth
, with a focus on securing new buyers, managing key brand relationships, and expanding categories such as
jackets, outerwear, lifestyle, and performance apparel
. Direct exposure to
working with global apparel brands
(e.g., Patagonia, Uniqlo, Carhartt, Columbia, North Face, or similar) will be a strong advantage.

RESPONSIBILITIES:

  • Develop and implement
    marketing and business development strategies specific to apparel manufacturing
    .
  • Identify and secure
    new global buyers/brands
    while expanding business with existing clients.
  • Lead product category growth, especially in
    jackets, outerwear, and lifestyle/performance wear
    .
  • Work closely with
    design, merchandising, and production teams
    to align customer needs with manufacturing capabilities.
  • Drive
    factory presentations, buyer visits, and brand development initiatives
    .
  • Build long-term strategic partnerships with international
    brands, retailers, and sourcing offices
    .
  • Monitor global fashion and sourcing trends to position the company competitively in the
    garment export market
    .
  • Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
  • Lead and mentor the
    marketing/BD team
    to deliver sales targets and customer acquisition goals.

PRE-REQUISITES

  • Bachelor's Degree in Marketing, Business Administration, or related discipline (MBA preferred).
  • 12–15 years' experience in apparel marketing/business development
    with proven exposure to
    garment manufacturing
    .
  • Minimum 5 years in a senior leadership role within
    apparel industry marketing/BD
    .
  • Strong buyer network and customer-handling experience with
    global apparel brands and retailers
    .
  • Solid product knowledge in
    jackets, outerwear, and lifestyle/performance apparel
    categories.

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