Growth Hacker
2 days ago
Growth Hacker – Union Living
Location: Mumbai (On-Site Only)
Salary: ₹30,000 – ₹45,000/month
About Union Living
Union Living is India's fastest-growing coliving & student housing brand with 1,500+ beds across Mumbai, Pune & beyond. We're not just building spaces — we're building a vibrant, community-first lifestyle for Gen-Z & millennials.
Role Overview
We're looking for a hands-on Growth Hacker to own our performance marketing, funnels, and retention strategy. This is an on-site role where you'll be embedded with the core team, running rapid experiments and scaling Union's demand engine.
Key Responsibilities
- Run and optimize Google Ads & Meta Ads campaigns for lead generation & conversions
- Build and manage B2B lead funnels (corporate, university, institutional partnerships)
- Own CRM setup & automation – audience segmentation, drip campaigns, re-targeting
- Drive retention & lifecycle marketing to maximize occupancy & LTV
- Manage website, tracking, and conversion funnels end-to-end
- Leverage AI tools & automations to improve efficiency across growth workflows
- Analyze campaign & funnel data to constantly improve CAC, ROAS, and retention
What We're Looking For
- 2–4 years of hands-on experience in performance marketing (Google & Meta Ads)
- Strong understanding of CRM, automation tools, and retention strategies
- Comfortable with website optimization, tracking, and funnel management
- Tech & AI savvy — experience with marketing automation, scripts, or growth tools is a plus
- Data-driven mindset with the ability to test, measure, and iterate quickly
- Startup DNA: resourceful, creative, and ready to hustle in a fast-paced environment
Why Join Us?
- Work directly with founders & leadership on Union's growth playbook
- Shape the future of community-first coliving in India
- Fast-paced, creative, high-ownership role where your ideas go live immediately
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