Marketing Specialist – Lead Generation

6 days ago

Greater Kolkata Area, India Snapscale Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Snapscale is seeking an Entry-level Marketing Specialist focused on Lead Generation and Content Execution. In this remote role, you'll have the opportunity to support our marketing team by developing engaging content, optimizing lead generation strategies, and analyzing marketing performance metrics. This is an excellent opportunity for a motivated individual eager to kickstart their career in marketing and contribute to innovative campaigns that drive business growth.

Responsibilities:

  • Assist in the creation and execution of lead generation campaigns to attract potential clients.
  • Develop and manage content for various marketing channels, including social media, newsletters, and blog posts.
  • Conduct market research to identify trends and opportunities for lead generation.
  • Collaborate with the marketing team to create and optimize marketing materials.
  • Analyze campaign performance metrics and provide insights for continuous improvement.
  • Support the organization of marketing events and webinars to engage with potential leads.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in marketing, preferably with a focus on lead generation or content creation.
  • Strong written and verbal communication skills.
  • Familiarity with digital marketing tools and platforms, such as Google Analytics, social media, and email marketing software.
  • Basic understanding of SEO principles and best practices.
  • Ability to work independently and collaboratively in a remote team environment.

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