Performance Marketing Manager
2 weeks ago
- Plan and manage acquisition campaigns across various channels including Biddable Media (Google, Meta – Primary), Others like Trade Desk etc and Display to drive revenue and increase ROI.
- Analyze and give suggestions to external agencies to optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Job Types: Full-time, Permanent
Pay: ₹40, ₹100,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
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