Performance Marketer

**About Airblack**

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

**Who are we looking for?**

**What would you be doing?**
- Performance Marketing: Develop, execute and manage lead acquisition for the Airblack

inside-sales team by efficiently planning, executing and scaling up performance marketing

campaigns on Facebook, Google and other digital media platforms
- Perform daily account management, check campaign performance, and adjust bids to

enhance campaign efficiency.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid

strategies.
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function

with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and

revenue optimization initiatives.
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and

producing best-in-class video and static ad properties, user communications and landing

pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and

Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

We would love to hear from you if you meet the qualifications below:

- Experience: 2+ years in digital performance marketing with a high-growth startup

preferably in the education / ed-tech space
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, and Google Analytics.
- Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
- Expertise in creating ads and ad copies.
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 20 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in

SQL is a bonus
- You have a proven track record of taking high ownership and willingness to execute

hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100

standardised operational initiatives

**Why should you join Airblack?**
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals

are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation,

freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately

succeed.

accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's

inaugural platform for passion skills, offering a unique and vibrant market to shape and

build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to

have some of the smartest and nicest people support us in our journey. Our team

comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs,

Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and

NIFT.

Application Process
- Send us your resume and a cover letter answering “What makes you a good fit for this

role?”

Marketer”
- The process will comprise 4 rounds of interviews and 1 assignment - the entire process

will require a total time commitment of 4-5 hours over 4 days.

**Salary**: ₹1,000,000.00 - ₹1,200,000.00 per year

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Application Question(s):

- Please share your current fixed CTC ?
- Please comfirm if you are comfortable working onsite location