Performance Marketer
11 hours ago
**Job Title: Performance Marketer**
**Location**: Tape A Tale Studio, Gurugram, Sector 65
**Type**:Hybrid
**About Tape A Tale**:Tape A Tale is India’s leading storytelling platform home to stories, poems, and performances that touch hearts. With millions of listeners and an ever growing creative community, we aim to create spaces (both on stage and online) where people can share their most personal narratives.
**Role Overview**:
We are looking for a **Performance Marketer** who can drive growth through paid campaigns, optimize ROI, and turn insights into impact.
**Key Responsibilities**:
- **Paid Campaign Management-**Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search/Display/YouTube), and other relevant platforms. Drive conversions for show ticket sales, follower growth, lead generation, and brand partnerships. Create A/B experiments for ad creatives, landing pages, and audience targeting.
- **Analytics & Tracking-** Set up, manage, and analyze tracking through Meta Pixel, Google Analytics, UTM parameters, and conversion events. Build performance dashboards and weekly campaign reports (ROAS, CAC, CTR, CPC, CPM).Monitor campaign performance and make data driven decisions to improve results.
- **Funnel Optimization -** Establish acquisition funnels - from awareness to conversion to retention. Improve landing page performance and conversion rates working with design/content teams. Reduce customer acquisition cost (CAC) and increase ROAS.
- **Collaboration & Creative Strategy-** Collaborate with the content/video team to create performance driven ad creatives - hooks, copy, thumbnails, storytelling cuts. Understand storytelling emotion based creative formats (reels, snippets, narrative videos) and repurpose content into performance ads.
- **Audience Growth & Community Retargeting -** Build retargeting edges using platform audiences (video views, form fills, engaged audience).Experiment with lookalike & interest based audiences.
**Requirements**:
- At least 1 year of experience in performance marketing (preferably in D2C, events, creator economy, startups, or contentled platforms).
- Hands-on experience with Meta Business Manager & Google Ads Manager.
- Strong analytical skills - ability to interpret data and convert insights into actionable outcomes.
- Knowledge of GA4, A/B testing, UTM tracking, and funnel design.
- Comfort in a fast paced creative environment and willingness to experiment.
- Experience with ticketing based campaigns or event promotions is a plus.
- Understanding of storytelling/poetry/content culture will be admired.
**What You’ll Gain**:
- Work in a creative environment where emotions drive engagement.
- See the direct impact of your strategy - from online conversions to packed live shows.
- Be part of India’s biggest storytelling movement.
Pay: ₹22,000.00 - ₹25,000.00 per month
**Benefits**:
- Paid time off
- Work from home
Work Location: In person
-
Performance Marketing
1 week ago
Gurugram, Haryana, India Team Pumpkin Full timeSummary: Roles and Responsibilities: - Develop and implement performance marketing strategies to drive customer acquisition and retention - Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing - Analyze campaign performance data to identify trends and opportunities for optimization -...
-
Performance Marketing
4 days ago
Gurugram, Haryana, India Everstylish Lifestyle Pvt. Ltd. Full time**Roles and Responsibilities**: **Performance Marketing/Digital Marketing** 1. Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. 2. Set up and optimize campaigns to achieve KPIs including traffic, conversions, and ROI. 3. Create and execute...
-
Performance Marketer
6 days ago
Gurugram, Haryana, India DNY Realtors Full time**Role Overview**: **Key Responsibilities**: - Plan and execute paid marketing campaigns on **Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads**. - Optimize campaigns for maximum ROI, lead generation, and conversion. - Conduct A/B testing on creatives, ad copies, and landing pages. - Manage and track budgets across multiple channels...
-
Performance Marketer
6 days ago
Gurugram, Haryana, India Hammer Lifestyle Full timeJob Summary: As a Performance Marketer for our Smartwatches and Audio products, you will play a crucial role in driving customer acquisition, engagement, and revenue growth through various digital channels. You will be responsible for creating and executing performance marketing strategies that align with our business goals and enhance our brand presence in...
-
Performance Marketer
11 hours ago
Gurugram, Haryana, India Scintill Infotech Full timeAbout the Company: Scintill Infotech is a results-driven digital marketing company helping brands grow through strategic online marketing solutions. We specialize in performance marketing, lead generation, and digital growth strategies that deliver measurable ROI. About the Role: Key Responsibilities: Develop, implement, and manage paid campaigns across...
-
Performance Marketer
1 week ago
Gurugram, Haryana, India Ethics Group of Companies Full timeAs a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. **Roles and Responsibilities** - Build and manage acquisition campaigns across various channels including social, SEM, and...
-
Performance Marketer
2 weeks ago
Gurugram, Haryana, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full timeAbout the Role We are looking for a skilled and experienced Performance Marketeer to join our growing team. The incumbent will be responsible for strategizing, executing, and optimizing digital marketing campaigns across multiple paid channels with a strong focus on driving measurable results. The role demands proficiency in performance marketing platforms,...
-
Performance Marketer
6 days ago
Gurugram, Haryana, India Onnsynex Ventures Pvt Ltd Full time**Skills Required**: - **2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.**: - Bachelor's degree/diploma in Marketing, Business Administration, or related field. - **Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.**: -...
-
Performance Marketer
6 days ago
Gurugram, Haryana, India Prolixr Full time**Company Description**: CUT&STYLE Salon is the fastest-rising salon franchise in Gurugram, offering a unique pampering experience with comfortable interiors and exclusive products. The organization supports its franchisees in marketing, operations, accounting, and more to achieve long-term success. **Responsibilities**: Maintaining our social media...
-
Performance Marketer
1 week ago
Gurugram, Haryana, India Mirasphere Digital Pvt Ltd Full time**About the Role**: **Key Responsibilities:Performance Marketing & Campaign Optimization**: - Plan, execute, and manage **Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns**. - Develop and implement **data-driven strategies** to improve campaign performance and lead quality. - Optimize ad creatives, landing pages, and audience targeting...