Marketing retention manager

POSITION: MARKETING RETENTION MANAGER

Job Details

Location: Borivali, Mumbai (On-site)

Reporting To: Director

Employment Type: Full-time

About Vibrant Publishers

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. We focus on simplifying complex subjects to serve the needs of today's learners in business, technology, and test preparation.

Job description:

We are seeking a Marketing Retention Manager to lead our efforts in developing and executing strategies aimed at retaining and engaging customers. This role will be responsible for identifying key retention metrics, analyzing customer behavior, and implementing targeted marketing initiatives to improve customer loyalty, reduce churn, and increase lifetime value. The ideal candidate will collaborate closely with cross-functional teams (Sales, Product, Customer Support) to create personalized campaigns that drive ongoing engagement and ensure a seamless customer experience.

Key Responsibilities:

1. Customer Data & Lead Capture:

• Build systems to collect reader emails legally (via QR codes, bonus downloads, resource portals).
• Integrate CRM tools (HubSpot, Klaviyo, Mailchimp, or similar) with Vibrant's website.
• Segment audiences by test prep (SAT, ACT, GRE) and management series interests.

2. Lifecycle Campaigns & Upsell Strategy:

• Create automated email sequences:
• Welcome flows after book purchase.
• Cross-sell recommendations (e.g., SAT → ACT, HRM → Project Management).
• Re-engagement campaigns for dormant readers.
• Coordinate with the Amazon listing team to ensure A+ content, book descriptions, and bundles showcase related titles.
• Run "Complete the Series" offers on the website and via email.

3. Customer Engagement & Retention:

• Develop loyalty/referral programs for students, tutors, and professors.
• Build professor outreach nurture flows (sample requests, desk copies → bulk adoption).
• Track and improve customer lifetime value (LTV).

4. Analytics & Reporting:

• Monitor key metrics: open rates, CTR, conversion rates, and repeat purchase rates.
• Report on the impact of upsells/cross-sells monthly.
• Continuously A/B test messaging, subject lines, and offers for optimization.

Qualifications:

• 3–5 years in CRM, retention, or lifecycle marketing (preferably in publishing, edtech, or e-commerce).
• Hands-on experience with email automation platforms (HubSpot, Klaviyo, ActiveCampaign, etc.).
• Strong understanding of customer segmentation, funnels, and LTV/CAC metrics.
• Strong copywriting and analytical skills.
• Comfortable working cross-functionally with Amazon Ads & D2C teams.

What We Offer:

• Competitive salary of ₹35,000–₹45,000 based on experience.
• Flexible working hours with hybrid/remote options.
• A collaborative, mission-driven team culture.
• Opportunities for learning, growth, and creativity.

Application Notice:

Please note that all applicants must apply exclusively through the following form link:

Applications submitted via email or other channels will not be considered.

We appreciate your cooperation and look forward to reviewing your application.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Work Location: In person