Marketing Retention Executive

3 days ago

Borivli, Maharashtra, India Vibrant Publishers Full time ₹ 3,80,320 - ₹ 4,75,200 per year

About Vibrant Publishers

We create business, management, and test prep books that simplify learning for students and professionals worldwide. Our next growth challenge is not just selling a single book, but turning every buyer into a repeat customer across our series. We're looking for a CRM & Lifecycle Marketing Manager to design customer journeys that connect our interrelated books and drive long-term value.

Responsibilities

  1. Customer Data & Lead Capture

● Build systems to collect reader emails legally (via QR codes, bonus downloads, resource

portals).

● Integrate CRM tools (HubSpot, Klaviyo, Mailchimp, or similar) with Vibrant's website.

● Segment audiences by test prep (SAT, ACT, GRE) and management series interests.

  1. Lifecycle Campaigns & Upsell Strategy

● Create automated email sequences:

○ Welcome flows after book purchase.

○ Cross-sell recommendations (e.g., SAT → ACT, HRM → Project Management).

○ Re-engagement campaigns for dormant readers.

● Coordinate with Amazon listing team to ensure A+ content, book descriptions, and

bundles showcase related titles.

● Run "Complete the Series" offers on the website and via email.

Office Address: A701, W92, Vazira Naka, L. T. Road, Borivali (West), Mumbai –

Website: | Phone:

  1. Customer Engagement & Retention

● Develop loyalty/referral programs for students, tutors, and professors.

● Build professor outreach nurture flows (sample requests, desk copies → bulk

adoption).

● Track and improve customer lifetime value (LTV).

  1. Analytics & Reporting

● Monitor metrics: open rates, CTR, conversion rates, repeat purchase rates.

● Report on impact of upsells/cross-sells monthly.

● Continuously A/B test messaging, subject lines, offers.

Qualifications

● 2–5 years in CRM, retention, or lifecycle marketing (preferably in publishing, edtech, or

e-commerce).

● Hands-on experience with email automation platforms (HubSpot, Klaviyo,

ActiveCampaign, etc.).

● Knowledge of customer segmentation, funnels, and LTV/CAC metrics.

● Strong copywriting + analytical skills.

● Comfortable working cross-functionally with Amazon Ads & D2C teams.

Application Notice:

Please note that all applicants must apply exclusively through the following form link:

Applications submitted via email or other channels will not be considered.

We appreciate your cooperation and look forward to reviewing your application.

Job Types: Full-time, Permanent

Pay: ₹25, ₹38,032.40 per month

Ability to commute/relocate:

  • Borivali, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • How many years of experience do you have in CRM / lifecycle / retention marketing?
  • Have you worked in publishing, edtech, or e-commerce before? If yes, please describe.
  • How do you typically segment audiences (by purchase history, demographics, interests, etc.)?
  • How would you design a campaign to encourage a buyer of one book (e.g., GRE prep) to purchase another related title?
  • What's your experience with upsell/cross-sell campaigns in publishing or similar industries?
  • . Why are you interested in working with Vibrant Publishers?
  • Current CTC
  • Expected CTC
  • Notice Period (if any)

Work Location: In person

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