Sr. Marketing Executive

1 day ago

Borivli, Maharashtra, India Vibrant Publisher Full time ₹ 35,000 - ₹ 45,000 per year

POSITION: Sr. MARKETING EXECUTIVE

Job Details

Location: Borivali, Mumbai (On-site)

Reporting To: Director

Employment Type: Full-time

About Vibrant Publishers

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. We focus on simplifying complex subjects to serve the needs of today's learners in business, technology, and test preparation.

Role Overview:

As the Marketing Lead, you will be responsible for developing and executing integrated marketing strategies to promote our publications across digital, Amazon, and institutional channels. You will lead a small team and collaborate with internal stakeholders (Sales, Editorial, Design), ensuring all marketing activities align with company goals and brand standards.

Key Responsibilities: Strategy & Planning:

  • Develop and own the overall marketing strategy and calendar for Vibrant Publishers.
  • Identify target audiences and create tailored marketing campaigns.
  • Set and monitor KPIs for brand awareness, lead generation, conversion, and retention.

Campaign Management:

  • Lead content marketing initiatives, including email campaigns, newsletters, blog content, social media, and influencer collaborations.
  • Plan and execute paid ad campaigns (Google Ads, Amazon Ads, Meta, LinkedIn).
  • Coordinate seasonal and title-specific promotions, especially for Amazon and direct-to-consumer channels.

Amazon & E-Commerce Marketing:

  • Optimize product listings on Amazon (SEO, A+ content, keywords, visuals).
  • Drive reviews, rankings, and traffic using internal tools and external agencies.
  • Monitor sales reports and performance metrics on Amazon KDP, Seller Central, and other platforms.

Team Leadership:

  • Manage and mentor marketing executives, interns, or freelancers.
  • Oversee the content, design, and execution of all marketing materials and campaigns.

Analytics & Reporting:

  • Track ROI of campaigns using tools like Google Analytics, HubSpot, and Amazon dashboards.
  • Prepare monthly performance reports and present insights and recommendations to leadership.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
  • 5-7 years of progressive experience in marketing, preferably in publishing, e-commerce, or edtech sectors.
  • Strong knowledge of Amazon marketing, SEO/SEM, email automation tools, and analytics.
  • Excellent verbal and written communication skills.
  • Experience managing a small team and collaborating cross-functionally.
  • Creative mindset with a data-driven approach.

Preferred Skills:

  • Experience with publishing tools (KDP, IngramSpark) and Amazon Seller Central.
  • Proficiency in design tools like Canva or Adobe Creative Suite.
  • Familiarity with PR/media outreach and event/webinar planning.

What We Offer:

  • Competitive salary as per industry standards (₹35,000–₹45,000 based on experience).
  • Flexible working hours with hybrid/remote options.
  • A collaborative, mission-driven team culture.
  • Opportunities for learning, growth, and creativity.

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Work Location: In person

  • Sr. Relationship Executive

    1 day ago

    Borivli, Maharashtra, India Vibrant Publisher Full time ₹ 35,000 - ₹ 45,000 per year

    POSITION : Sr. Relationship ExecutiveJob DetailsLocation: Borivali, Mumbai (On-site)Reporting To: Director Employment Type: Full-timeAbout Vibrant PublishersVibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and...

  • Sr. Specialist, Account Management

    1 week ago

    Borivli, Maharashtra, India Affinity Global Inc Full time US$ 90,000 - US$ 1,20,000 per year

    About Affinity   Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and...

  • Sr. Analyst

    1 week ago

    Borivli, Maharashtra, India Mastercard Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • Sr . GRAPHIC DESIGNER

    23 hours ago

    Borivli, Maharashtra, India Vibrant Publisher Full time ₹ 35,000 - ₹ 45,000 per year

    POSITION: Sr GRAPHIC DESIGNERJob DetailsLocation: Borivali, Mumbai (On-site)Reporting To: Director Employment Type: Full-timeAbout Vibrant PublishersVibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions...

  • Marketing Executive

    24 hours ago

    Borivli, Maharashtra, India Vibrant Publisher Full time ₹ 25,000 - ₹ 35,000 per year

    POSITION: MARKETING EXECUTIVEJob DetailsLocation: Borivali, Mumbai (On-site)Reporting To: Director Employment Type: Full-timeAbout Vibrant PublishersVibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions...

  • Sales Marketing Executive

    3 days ago

    Borivli, Maharashtra, India Deltacab Wires, Cables and Cords Full time US$ 60,000 - US$ 1,20,000 per year

    Company DescriptionDeltacab is a thriving manufacturer and supplier of high-quality Electrical & Electronics Wires, Cables, Molded Cords, and Spiral Cords. Known for their longevity, reliable performance, and durability, these products cater to various industries such as telecommunication, healthcare, construction, and more. With a commitment to customer...

  • Digital Marketing Executive

    3 days ago

    Borivli, Maharashtra, India Retail Scan Management Services Pvt. Ltd. Full time US$ 40,000 - US$ 80,000 per year

    Company DescriptionRetail Scan is India's first 100% customized In-store Solutions Company, helping consumer packaged goods manufacturers optimize product execution and sales. Providing insights on store-related issues, Retail Scan covers more than 50,000 stores a month across the top 35 towns and cities of India. The primary objective is to increase sales...

  • Digital Marketing Executive

    3 days ago

    Borivli, Maharashtra, India Hindustan Information Technology & Management Institute (HITMI) Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media...

  • Senior Digital Marketing Executive

    3 days ago

    Borivli, Maharashtra, India Meravilla Solutions Llp Full time US$ 60,000 - US$ 1,20,000 per year

    Dynamic and results-driven to plan,execute & manage online marketing campaigns.The ideal candidate will have a strong understanding of digital channels,content creation,analytics & latest marketing trends enhance brand visibility&business grow.

  • Sr Performance Marketing Executive

    24 hours ago

    Borivli, Maharashtra, India TBB Cosmetics Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Responsibilities:* Collaborate with cross-functional teams on campaign strategy* Analyze performance data to optimize spend and ROI* Manage paid media campaigns on Google Ads & Facebook Ads