Marketing Executive

POSITION: MARKETING EXECUTIVE

Job Details

Location: Borivali, Mumbai (On-site)Reporting To: Director Employment Type: Full-time

About Vibrant Publishers

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. We focus on simplifying complex subjects to serve the needs of today's learners in business, technology, and test preparation.

Job description:

As a Marketing Executive, you will assist in the development and execution of integrated marketing strategies to promote Vibrant Publishers' publications across digital, Amazon, and institutional channels. You will work closely with internal teams (Sales, Editorial, Design) and contribute to marketing campaigns that align with company goals and brand standards.

Key Responsibilities: Strategy & Planning:

• Assist in developing and executing the overall marketing strategy and calendar for Vibrant Publishers.
• Identify target audiences and help create tailored campaigns to reach them.
• Support in setting and monitoring KPIs for brand awareness, lead generation, conversion, and retention.

Campaign Management:

• Help lead content marketing initiatives, including email campaigns, newsletters, social media, and influencer collaborations.
• Support planning and execution of paid ad campaigns (Google Ads, Amazon Ads, Meta, LinkedIn).
• Coordinate seasonal and title-specific promotions, especially for Amazon and direct-to-consumer channels.

Amazon & E-Commerce Marketing:

• Assist in optimizing product listings on Amazon (SEO, A+ content, keywords, visuals).
• Help drive reviews, rankings, and traffic using internal tools and external agencies.
• Monitor sales reports and performance metrics on Amazon KDP, Seller Central, and other platforms.

Team Collaboration & Leadership:

• Support the marketing team and collaborate with editorial, design, and sales teams on content and materials.
• Oversee the execution of marketing materials and campaigns with a focus on quality and brand consistency.

Analytics & Reporting:

• Track the ROI of campaigns using tools like Google Analytics, HubSpot, and Amazon dashboards.
• Prepare monthly performance reports and provide insights and recommendations for optimization.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing, preferably in publishing, e-commerce, or edtech sectors.
• Strong knowledge of Amazon marketing, SEO/SEM, email automation tools, and analytics.
• Excellent verbal and written communication skills.
• Experience working in a team-oriented environment and collaborating cross-functionally.
• A creative mindset with a data-driven approach.

Preferred Skills:

• Experience with publishing tools (KDP, IngramSpark) and Amazon Seller Central.
• Proficiency in design tools like Canva or Adobe Creative Suite.
• Familiarity with PR/media outreach and event/webinar planning.

What We Offer:

• Competitive salary of ₹25,000–₹35,000 (based on experience and qualifications).
• Flexible working hours with hybrid/remote options.
• A collaborative, mission-driven team culture.
• Opportunities for learning, growth, and creativity.

Application Notice:

Please note that all applicants must apply exclusively through the following form link:

Applications submitted via email or other channels will not be considered.

We appreciate your cooperation and look forward to reviewing your application.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Work Location: In person