Senior Marketing Executive

About Us

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Senior Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing & PR Executives.

Job Summary

The Senior Marketing Manager will be responsible for planning, implementing, and overseeing marketing strategies to strengthen Vibrant Publishers' brand presence, expand market reach, and drive sales growth. This role requires a blend of strategic thinking, creativity, and hands-on execution, along with team management skills.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive marketing strategies to promote books across domestic and international markets.
• Define positioning, messaging, and go-to-market strategies for new and existing titles.
• Monitor competitor activities and industry trends to adapt strategies.

Team Leadership

• Lead, mentor, and supervise the Marketing & PR Executive and interns.
• Oversee execution of day-to-day marketing tasks, ensuring alignment with strategy.
• Coordinate with authors, professors, influencers, and external vendors.

Campaign & PR Management

• Manage digital and offline marketing campaigns, including social media, email, SEO/SEM, and events.
• Build relationships with professors, institutions, and industry professionals to expand reach.
• Plan and execute PR initiatives to enhance brand visibility and reputation.

Collaboration & Reporting

• Work closely with Sales, Editorial, and Design teams to align campaigns with organizational goals.
• Track KPIs, prepare marketing reports, and present outcomes to Directors.
• Ensure consistency of brand voice across all communication platforms.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field. Master's preferred.
• 5–8 years of marketing experience, with at least 2 years in a managerial role.
• Proven experience in digital marketing, content marketing, and PR management.
• Strong leadership and project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Google Suite, MS Office, CRM tools, and digital marketing platforms.
• Familiarity with academic publishing or education sector marketing is a plus.

What We Offer

• Competitive annual salary in the range of ₹8,00,000 – ₹12,00,000, based on experience.
• Opportunity to shape marketing strategy for a growing publishing house.
• Exposure to international markets and global publishing trends.
• A collaborative and growth-oriented environment.

Application Notice

Please note that all applicants must apply exclusively through the following form link:

Applications submitted via email or other channels will not be considered. We appreciate your cooperation and look forward to reviewing your application.

Job Types: Full-time, Permanent

Pay: ₹29, ₹45,032.40 per month

Application Question(s):

• Do you have 3-5 years of experience in marketing, with at least 2 years in a team managing role? Please describe your past responsibilities.
• Have you worked in the publishing, education, or knowledge-based industry? If yes, please specify.
• Can you share an example of a marketing campaign you planned and executed that delivered measurable results?
• How do you ensure alignment between marketing, sales, editorial, and design teams?
• Rate your proficiency in the following (Beginner / Intermediate / Advanced):

Google Ads / SEO / SEM

Social Media Marketing (LinkedIn, Instagram, YouTube, etc.)

Email Marketing (Mailchimp, HubSpot, etc.)

Analytics tools (Google Analytics, CRM dashboards)

• What trends in academic publishing or educational marketing do you think are most relevant today?
• If given complete freedom, what creative marketing idea would you propose to position Vibrant Publishers as a leader in self-learning books?
• Why are you interested in leading the marketing function at Vibrant Publishers?
• Current CTC
• Expected CTC
• Notice Period (if any)

Work Location: In person