Product Marketing Manager

2 days ago

Hyderabad, Telangana, India Plane Software, Inc. Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Position Overview

The Product Marketing Manager at Plane will own how our products are positioned, communicated, and launched.
You'll connect the dots between what we build and why it matters — shaping Plane's story across products, industries, and editions.

This role is highly cross-functional, working closely with product, design, growth, and community teams to drive adoption, improve retention, and support Plane's growth in both commercial and open-source ecosystems.

Key Responsibilities

  • Positioning and Messaging
    Develop clear, compelling positioning for Plane's product suite — Projects, Wiki, Intake, and AI — that resonates across industries and use cases.

  • Launch and GTM
    Lead product launches and feature rollouts from concept to campaign. Define the narrative, assets, and channels for maximum impact.

  • Research and Insights
    Conduct market analysis, customer interviews, and competitor research to refine ICPs and inform product and GTM strategies.

  • Sales and Growth Enablement
    Create high-quality sales collateral, demos, and talk tracks that help customers and partners understand Plane's value.

  • Content and Storytelling
    Write and review website copy, landing pages, and solution pages that communicate Plane's features, use cases, and advantages with clarity and context.

  • Lifecycle and Community Marketing
    Support adoption and engagement through lifecycle campaigns, educational content, and community-driven initiatives.

  • Message Consistency
    Ensure Plane speaks with one consistent voice across every touchpoint — from web to social to partner channels.

  • Launch Measurement
    Track post-launch adoption, performance, and feedback to refine future positioning and campaign strategy.

Qualifications

  • 3–5 years of experience in product marketing for a B2B SaaS company (experience with open-source or self-hosted products is a plus).

  • Strong understanding of developer and technical audiences, enterprise buyers, and multi-edition SaaS products.

  • Excellent writing and storytelling skills — you can turn complex ideas into clear, relatable messages.

  • Experience leading or contributing to multiple successful product launches.

  • Strong cross-functional collaboration skills and comfort working in a fast-paced, async environment.

  • A data-informed mindset with the ability to translate adoption metrics and customer insights into actionable strategies.

  • Bonus: familiarity with self-hosted deployments, partner-driven GTM, or open-source communities.

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